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Latest Contents on Search Ads

Read on to gain knowledge on Search Ads automations and best practices with our newest tips and how-to’s

Full Google Ads Optimization Guide
SEM, Ad campaigns optimization, Best practices

Full Google Ads Optimization Guide

OrbitalAds - September 28, 2021
There are many different actions you can take to optimize your Google Ads account, but at OrbitalAds we have identified, after years of experience managing campaigns, what we believe are the six...
The most used structures in Google Ads: which one should you choose?
SEM, Ad campaigns optimization, Best practices

The most used structures in Google Ads: which one should you choose?

OrbitalAds - September 28, 2021
What is campaign structure in Google Ads and why is it so important? Campaign structure is a very important aspect of Google Ads management and optimization. It might be the difference between a...
Differences between Keyword match types
PPC Tools, Best practices

Differences between Keyword match types

OrbitalAds - September 28, 2021
Keywords help determine what ads are displayed to users that are searching for certain terms. In order to choose which searches you want to trigger your ads, Google Ads lets you choose different...