OrbitalAds Blog

How To Build A Successful Google Ads Strategy For A Startup

Google Ads is one of the most powerful marketing tools out there, and it's not just limited to small and medium...

Best Marketing Automation tools for Small and Medium Businesses

Whether you are a small business struggling to manage a marketing strategy or a medium-sized business on the cusp of breaking out, marketing automation aims to simplify the...

How to Accelerate Scalability With Marketing Automation?

Startup scalability is increasingly crucial as entrepreneurs race to build their businesses. A new startup takes longer than an established company to develop, meet customer needs...

How Has Acquisition of Xandr Changed Microsoft Digital Ad Solutions?

Microsoft has completed the acquisition of Xandr, a digital advertising technology company. This is one of Microsoft's biggest acquisitions. They aim to strengthen their digital...

Marketing Automation for Small and Medium Business

Marketing automation is ideal for all businesses. But it can be difficult to determine the effectiveness of marketing automation, so we've put together this guide on using...

Tips to Optimize Google Ads Local Search Campaigns

It's no secret that Google Ads local search is a great way to target your ideal customers in a specific geographic location. We see it as a great alternative for businesses that...

What Is Ad Relevance and How to Improve It in Google Ads

How to Deal With Landing Page Experience to Increase Quality Score in Google Ads?

A landing page experience is the most important factor for every advertiser. Several factors are considered when you want to run ads with Google Ads. Some of them include the...

All You Need to Know About PPC

Pay-Per-Click (PPC) advertising is a great and incredibly powerful way to acquire new customers. It has become the foundation of many new customer-acquisition strategies because...

5 Mistakes You Need to Avoid in Google Ads Campaigns

Mistakes in Google Ads are just a natural part of the process. The key is to know what you're doing wrong, correct it, and make sure it doesn’t happen again.