Topics, FLoC replacement
Topics are Google's new proposal to replace FLoC (Federated Learning of Cohorts) and to finish giving up Cookies as a...
OrbitalAds Blog
Read our articles and tutorials on everything about GoogleAds, the PPC and SEM world. Written by the team at OrbitalAds, the cutting edge NLP & AI tool for scaling up your Google Ads Operations!
How To Automate Google Ads
How To Automate Google Ads
Apr 28, 2022 ·
3 minute read
With Google Ads, you have many automation tools at your disposal. The first step is to determine which automation is available for your type of campaign. Once you consider factors...
Pros and Cons of Performance Max Campaigns
Pros and Cons of Performance Max Campaigns
Apr 26, 2022 ·
3 minute read
Performance marketing is an attractive way to make money online. You can generate leads and sales for your business for just a small investment. But does the positive return on...
Digital Marketing Trends in 2022
Digital Marketing Trends in 2022
Apr 25, 2022 ·
4 minute read
The last year has been a period of great changes, which will undoubtedly influence the trends when it comes to implementing digital marketing strategies in 2022. Changes in ...
How is Geotargeting used in Marketing
How is Geotargeting used in Marketing
Apr 11, 2022 ·
4 minute read
In a globalized world, companies are forced to operate internationally. Moreover, online merchants have to deal with a clientele spread across many different countries, and each...
How to Beat the Competition with these Google Ads Tricks
How to Beat the Competition with these Google Ads Tricks
Apr 6, 2022 ·
6 minute read
The Google AdWords advertising tool allows us to promote our business on the Internet through our keywords. When someone performs a search on Google using one of them, Google...
Dealing With Seasonality in Google Ads: OrbitalAds Tips
Dealing With Seasonality in Google Ads: OrbitalAds Tips
Mar 31, 2022 ·
3 minute read
If you run a business, you know that the demand for your products and services varies throughout the year. It can be hard to know how much to budget because your click-through and...
What Are the Main Reasons for Low Traffic in Google Ads?
What Are the Main Reasons for Low Traffic in Google Ads?
Mar 29, 2022 ·
3 minute read
It's easy to dismiss low traffic as a "Google problem," but not all low traffic is Google's fault. Keywords are the essential element of PPC (pay-per-click) ads, and ad copy comes...
How to do Remarketing in Google Ads?
How to do Remarketing in Google Ads?
Mar 23, 2022 ·
4 minute read
Remarketing consists of creating personalized ad campaigns for those users who have previously visited your website, your e-commerce, or other content. Based on this previous...
How To Manage High Volumes of Keywords in No Time (Google Ads)
How To Manage High Volumes of Keywords in No Time (Google Ads)
Mar 17, 2022 ·
3 minute read
Before taking the next step in keyword management, it’s essential to start with the foundation of your planned campaign. Aligning your keywords with your business goals will help...