Topics, FLoC replacement
Topics are Google's new proposal to replace FLoC (Federated Learning of Cohorts) and to finish giving up Cookies as a...
Topics are Google's new proposal to replace FLoC (Federated Learning of Cohorts) and to finish giving up Cookies as a...
With Google Ads, you have many automation tools at your disposal. The first step is to determine which automation is available for your type of campaign. Once you consider factors...
Performance marketing is an attractive way to make money online. You can generate leads and sales for your business for just a small investment. But does the positive return on...
The last year has been a period of great changes, which will undoubtedly influence the trends when it comes to implementing digital marketing strategies in 2022. Changes in ...
In a globalized world, companies are forced to operate internationally. Moreover, online merchants have to deal with a clientele spread across many different countries, and each...
The Google AdWords advertising tool allows us to promote our business on the Internet through our keywords. When someone performs a search on Google using one of them, Google...
If you run a business, you know that the demand for your products and services varies throughout the year. It can be hard to know how much to budget because your click-through and...
It's easy to dismiss low traffic as a "Google problem," but not all low traffic is Google's fault. Keywords are the essential element of PPC (pay-per-click) ads, and ad copy comes...
Remarketing consists of creating personalized ad campaigns for those users who have previously visited your website, your e-commerce, or other content. Based on this previous...
Before taking the next step in keyword management, it’s essential to start with the foundation of your planned campaign. Aligning your keywords with your business goals will help...