Checking my Google Ads search campaigns profitability: key metrics
Are you sure your Google Ads search campaigns are actually profitable? If the answer is "no", you’re not alone...
5 PPC Campaign Trends You Can't Ignore in 2021
At the end of 2019, Google enjoyed nearly 93% of the global se...
Is there a key formula for measuring the value of Quality Score?
Here we are, diving into the second part of our series special...
How to combine Search Engine Optimization with your advertising strategy in Google
As a digital marketer, if you specialize in the area of PPC ad...
Unveiling the secrets behind Google Ads Quality Score
Quality Score… Maybe two of the most mysterious words in the S...
Google Ads best practices: guru level
Google Ads is an effective tool for increasing traffic or conv...
How can I optimize the ads in my Google Ads campaigns?
Managing campaigns in Google Ads (Google AdWords) can be confu...
How to do Search Engine Marketing highly effectively?
You are no doubt well aware of the high pressure advertisers a...
10 PPC tools every Head of Digital should know
As Head of PPC, you already know all about the ins and outs of...
OrbitalXChange: How did marketing experts adapt their strategy during the worldwide pandemic?
We’re kicking off our new OrbitalXchange series on our blog! W...