OrbitalAds
Book a demo
Login
Mobile Trigger Toggle menu
  • Home
  • Product
  • Resources
  • Blog
  • About us
Book a demo
Login
  • Home
  • Product
  • Resources
  • Blog
  • About us
Book a demo
Login

5 ways to improve your KPIss

OrbitalAds
May 26, 2021 · 2 min read
  • Blog >
  • Ad campaigns optimization >
  • 5 ways to improve your KPIss

If you work as a SEM Manager in an agency, whether you’re managing your first client or your thousandth one, adding a new account or campaign to your busy to-do list is something you can’t avoid…

The fact is that you probably need to manage a considerable amount of tasks to ensure your clients’ campaigns are running in the most efficient and cost-effective way. From keyword research, ad formats, keyword matching to bidding strategies and the analysis of expected metrics vs. obtained results, the factors you need to take into account are practically infinite. Do you sometimes get overwhelmed by the mere thought of having to set up a new account? We know the feeling! 

Connect with your audience - OrbitalAds

We’ve compiled all the different key steps to go through in an easy guide for you to follow when setting up a new account. You can turn to it anytime you need to refresh your knowledge on best practices or to sit down to quickly set up a Google Ads account without missing any key milestone! Here’s a snapshot of what you can find in it.

Investigate & optimize your keywords

You probably weren't expecting us to start with this… But we wanted to put the emphasis on a point that is too often overlooked or unnoticed. Did you know that SEMrush revealed having increased their click rate by 30% by changing only one letter in all their UK Google Ads campaigns? A single keyword (or letter!) can make all the difference for your campaigns! That’s why you can’t afford neglecting keyword management tasks and processes. 

In this guide to streamline your clients’ account set-up, we’re giving you tips on how to curate the ultimate keyword list, information about tools that could help you with that task but also examples of campaigns that have found success through keyword optimization.

Automate and optimize keyword matching & bid type

While defining correctly your keywords is crucial, it is certainly not enough. A good campaign requires close follow-up and constant monitorization. A configuration that you initially chose might be showing poor results, requiring change and adaptation. To build the ideal campaign, you probably will have to test different options in terms of keyword matching types and bidding strategies.  

We go a little bit deeper into that topic, giving you an overview of the different matching types and bidding strategies you could use but also some guidelines on how to implement them. Don’t miss out on the juicy tips, get the guide here.

Work on improving your Quality Score

We’ve already talked about the key role that Quality Score plays in Google Ads campaigns. No wonder it is one of the elements you can’t miss while going through the process of setting-up or optimizing an account. It is essential to work on each and every aspect influencing your Quality Score, and that’s exactly what we are going to go over in this guide. 

Keep an eye on changing trends

When thinking about setting up a Google Ads account and running successful campaigns, you probably think of objectives to reach, choosing the right network, automating different configurations… Have you stopped to think about how your peers do it? Or what industry experts recommend? As futile as it may sound, trends are actually crucial, and not exactly to sound interesting at the next office dinner…. You’ll find out why soon enough when reading the guide we prepared for you!

These are only some of the topics we dove into but we have much more information! From establishing campaign goals, considering account structure and understanding key metrics, to audience targeting, networks and ad formats selection… We’re helping you set up the ultimate Google Ads account that will lead you to fruitful campaigns but mostly, to amazed and satisfied clients!

Be updated!

Subscribe to receive monthly news on machine learning

email

Book a call with one of our experts on PPC operations automation

Pick my date

The 5 most read

  • Apr 22, 2021 How does Google Ads algorithm work?
  • Mar 25, 2021 What is Hagakure method in Google Ads?
  • Jul 15, 2021 How to run Google Ads Campaigns for Financial products
  • Sep 17, 2021 The most used structures in Google Ads: which one should you choose?
  • Oct 5, 2021 The Ultimate Guide to Audiences in Google Ads

Categories

  • Ad campaigns optimization (23)
  • Advanced (2)
  • Beginner (1)
  • Best practices (36)
  • Google Ads (9)
  • Keyword research (3)
  • OrbitalAds (10)
  • PPC Tools (16)
  • Product (2)
  • Quality score (3)
  • SEM (23)
  • SEO (1)
see all topics

Latest Contents on Search Ads

Read on to gain knowledge on Search Ads automations and best practices with our newest tips and how-to’s

Best practices

Topics, FLoC replacement

OrbitalAds - May 6, 2022
Topics are Google's new proposal to replace FLoC (Federated Learning of Cohorts) and to finish giving up Cookies as a system to personalize advertising on the Internet.
Google Ads

How To Automate Google Ads

OrbitalAds - April 28, 2022
With Google Ads, you have many automation tools at your disposal. The first step is to determine which automation is available for your type of campaign. Once you consider factors like the size of...
Ad campaigns optimization

Pros and Cons of Performance Max Campaigns

OrbitalAds - April 26, 2022
Performance marketing is an attractive way to make money online. You can generate leads and sales for your business for just a small investment. But does the positive return on investment offer come...


We use cookies to provide the best experience. By continuing to use our website, you agree to our cookies policy.
OrbitalAds
  • Product
  • Resources
    • Jobs
  • Blog
    • About us
    • Contact
Book a demo
  • Facebook
  • Twitter
  • Linkedin
Partner-RGB
Logo Microsft Advertising
Ico-footer-spainus-chamber
ico-footer-horizon2020

© 2022 Orbital Ads. All Rights Reserved.

  • Privacy Policy
  • Terms of Service