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If you're a marketer looking for an effective lead generation strategy to leverage your B2C activities, you've come to the right place! This ultimate guide will look at the step-by-step process of reaching more leads to maximize conversions. We'll also cover the most successful B2C lead generation campaigns and strategies — from paid search, and using popular social media platforms to using content marketing and email outreach. You'll gain insight into a B2C lead generation method with Google.
Any marketer can confidently generate qualified quickly and efficiently by following this step-by-step guide. So let's dive into the fascinating world of B2C lead generation!
But first, what is a B2C lead?
A B2C lead is any person enticed by your B2C products or services and will likely become a paying customer soon.
What is B2C lead generation?
B2C lead generation is the process of attracting prospects to your company and nurturing their interest to convert them into customers.
The Step-By-Step Lead Generation Process.
1. Determine Your Customer Avatar
Start by understanding who your customer is very well. This will help you to learn what appeals to them and how to emotionally connect with your customers
2. Produce Content That Engages and Converts.
Next, create meaningful, compelling content to attract your ideal customer to your brand. Content types, such as entertaining or educational videos, simple hacks to solve problems, and step-by-step guides, are very effective. Try to collect their email addresses by offering high-value content for free in the form of eBooks, checklists and more.
3. Optimize to Target a Large Number of People.
Optimize your website, landing pages, and blogs to rank higher on search engine results pages (SERPs). This will improve your brand visibility and attract your potential clients.
4. Use Omnichannel Marketing.
Make sure you're actively participating in the social media platforms where your customer hangs out. B2C consumers generally use Facebook, Instagram, and YouTube.
5. Utilize Key Tools to Generate B2C Leads.
You must have multiple methods for capturing leads, which smart lead generation tools like OrbitalAds can assist you with. OrbitalAds is the ultimate SAAS solution for optimizing your Google Search campaigns' keyword management with automation. This language-agnostic tool enables smarter decision-making from your paid Google Ads campaigns, increasing the ability to be 'found' more easily by leads searching for those keywords and businesses.
6. Nurture Your Leads and Assess the Effectiveness of Your B2C Lead Generation Efforts.
Sending valuable newsletters and emails out is a good way to nurture your new leads. For example, SAAS solutions such as OrbitalAds offer attractive, customizable email templates to entice your customers to buy. Our marketing automation feature lets you learn about your customers' behaviour and reactions.
B2C Lead Generation Method with Google.
Though Google can provide your business with a valuable channel for reaching your target audience, attracting Google leads is not easy. Here's how to generate more Google leads for your business;
1. Design A Good Landing Page for Your Google Ads.
Invest the time to design a fantastic landing page. This landing page should offer users a hassle-free, intuitive and seamless way to gather contact details of leads.
2. Advertise on Google Search Network and Google Display Network.
If you want leads, concentrate your efforts on paid search methods of Google Display Network and Google Search Network. Your ads will appear in the following places:
- Google search results.
- Search engines other than Google.
- The websites which are relevant to your ad.
3. Experiment with Targeting Options in Your Lead Generation Campaigns.
Google Ads provides a diverse range of targeting options, including:
- Device
- Habits
- Interests
- Location
- Time
- Topics
For example, an event venue seeking more leads for its wedding services will target users who have recently expressed an interest in wedding, event planning, and marriage topics.
Final Take Away
For a B2C lead generation process that works, follow each of the steps in this guide. As you work through the organic and paid search methods, note what works best for you. For a solution that uses automation to do the heavy lifting for you, why not try OrbitalAds? With our lead generation tools, we can help to easily turn clicks into customers. Sign up today and see the results for yourself!
