Best Google Ads Optimization Software and Tools

Our top 7 Google Ads optimization software:

1. Google Ads editor
2. Google Analytics
3. Keyword planner
4. Search Ads 360 (former, Double Click)
5. Semrush
6. OrbitalAds
7. AnswerThePublic

Why Using Google Ads Optimization Software Can Help You

Did you know that some of the best tools to diagnose and optimize your Google Ads account are right above in the table of contents? If you have not already, take a few minutes to get familiar with these tools and see how they can help make your Google Ads experience better.

The success of a campaign can heavily depend on the tools you use. It is almost like recurring characters—these software-esque characters that interact with us during our marketing endeavors. They can influence branding, increase business efforts, and grow profits. They are not exactly like human characters in a book; however, they are important enough to be treated as humans.

Let’s talk about these Google tools and dive into how they can help you.

Our Top 7 Google Ads Optimization Software

Picking the right keyword is crucial for any prosperous online campaign. It is crucial to make campaigns work harder by maximizing the number of visitors who take action. That is where these top 7 Google Ads optimization software come in.

1. Google Ads Editor

Google Ads Editor is a desktop app that allows users to make the most of their accounts. This editor helps professionals test and edit ads, manage keywords, add negative keywords, initiate bulk uploads, and generally makes it easy to spend less time sitting in front of their computers.

A good thing is that you can work on your drafts offline to avoid publishing or making any mistakes in a much faster way than in the Google Ads interface. 

Google Ads Editor is mostly used to do bulk editing and uploading and it allows users to import predefined campaigns that are created with an excel template. Totally a fit for large advertisers.

2. Google Analytics

Google Analytics is a free collection of tools that website owners can use to help them understand how visitors engage with their sites. If we think of a website as a visitor’s parcel, Google Analytics aims to find out what that parcel contains, who dropped it off, and which direction they went. It is easier to break the information down into reports that give the user vital insights into the traffic patterns, activity, audience, and conversions.

Google Analytics can improve your marketing strategy and help your website gain more traffic. It is a powerful web analytics service that helps you measure your website, mobile app, and marketing campaign performance in terms of goals, engagement, and audience demographics that help you make data-driven decisions. 

It is also a free service that allows you to understand how people find and interact with your website. It shows how many people have visited your website, which pages, where they live, how long they spent on each page, and other statistics.

Google Analytics and analytics 360 share the same core, but the latter adds enterprise-grade security and compliance and advanced data visualization features to make data exploration easy across your organization.

3. Keyword Planner

Keyword Planner is an exact representation of how Google Ads will think about your product: what considerations your product must have to rank well, how competitive you must be, and how much traffic your website can get. The keyword planner does have some limits, but it is to define the right keywords for your ads.

Keyword Planner helps you find new keyword ideas and optimizes your ad groups based on important keywords. Using the planner, you’re able to see all of your keyword ideas in one place, research each keyword individually, and download the results as a CSV file. It supports Boolean logic, which means you can combine your search terms with logical operators such as AND, OR, and NOT.

You can also view your projected clicks, impressions, and the average cost per click estimates. Additionally, you can see the performance of your active campaigns, ad groups, and keywords by viewing the selector bar. You can add up to 5,000 keywords per campaign, but there are limits on the number of searches per day per keyword, depending on the type of account you have.

4. Search Ads 360 (Formerly DoubleClick Search)

Search Ads 360 (formerly DoubleClick Search) is the real-time bidding platform for searching through the Google Display Network and other Google products. The display network covers a range of sizes and formats, including rich media, text, video, interactive, and mobile. With Search Ads 360, you can reach millions of people on these websites with just one bid per person per day. 

It makes it easier for you to create, optimize, and manage your search campaigns across Google. It includes the DoubleClick Campaign Manager (DCM) with Google Ads and DoubleClick Bid Manager (DBM). These integrations are seamless—there are no setup processes or code changes required.

Organize your Google Search Ads 360 campaigns in a single interface. All of your campaigns, all of your keywords, and all of your ads are in the same location. It is easy to set budgets, control your spending, and track the performance of each component.

Strategic bid optimization takes the guesswork out of setting and managing your bids on Google Search Ads. By creating automated rules for deciding which keywords should receive what offer, you can take advantage of the full scope of automated bid strategies without having to set individual budgets, for example. 

Reporting lets you see how your ads and keywords are performing, a high-level view of the performance of your campaign, daily statistics, a snapshot of how users found your page, and access to more reports.

5. Semrush

Finding the correct keywords for your business and researching competitors can be a nightmare. That’s where tools like Semrush come in. Semrush helps you track keywords and gives you an idea of whether or not you should invest in those specific terms.

Online marketing is nothing short of a full-time job. As PPC experts and marketers, you are always looking for more leads, conversions, better return on investment (ROI), and more sales. Semrush helps advertisers to meet these goals with data-driven information.

During the middle of any SEM or digital marketing project, you will need answers to some crucial questions. Who are your competitors? What keywords are they targeting with their ads? How many backlinks do they have? Using the different market analysis tools within Semrush, you can answer these questions.

6. OrbitalAds

You're managing a large number of campaigns and ad groups and manual work is taking a big share of your working hours. It's impossible to keep all campaigns perfect and avoid inefficient costs. You need more time to focus on strategy and leave manual work to automation. That’s where OrbitalAds comes into play. 

With OrbitalAds you can automate all processes on keyword management. While adding, negating, pausing, cross negativizing keywords and removing duplicate traffic becomes automatic, you can focus on the intellectual work providing better performance.

By analyzing constantly your account, you will make data-driven decisions on a daily basis and automatically improve performance overall. 

Try out 30 days for free!

7. AnswerThePublic

AnswerThePublic is there to help you find answers. You can get valuable insights into how the public views a topic from this free Q&A service. AnswerThePublic is where the world comes together to share ideas. Whatever your next business idea—connecting people, augmenting reality, creating a new language, or helping children—they make it easy for the world to answer your questions and help you get going.

Everyone has something valuable to say. Whether it is reviews on travel, products, and places, or predictions of technology. AnswerThePublic collects insightful answers from people around the world into one place so you can spot trends and understand ideas that can inform your business.

It has a very high volume to spot long-tail keywords with high buying and informational intent.