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B2C companies aim to offer products and services to their customers directly–but first, they have to reach them. Lead generation is a crucial goal for companies that are looking to increase sales, grow, and establish brand authority.
Today, lead generation strategies are becoming more complicated. Generating new business opportunities is taking a lot more effort. Fortunately, using creative and sophisticated strategies can help you improve your lead-generation efforts. In this article, we will cover essential strategies for generating new leads.
Create Great Content
Already, 97% of businesses are focusing on content strategies to improve the performance of their marketing efforts. Globally, there are 4.95 billion internet users spending nearly 7 hours a day online consuming content, which means that content is easily the best way to establish leads. To use this, you need dedicated content that speaks to your audience, not just standalone advertisements.
Your audience is hungry for high-quality content that is enjoyable, and they are loyal to brands that offer it. Offering helpful articles that answer the questions they have can help you to establish your brand as an expert and catch their interest at the same time.
Reach Your Customers Where They Spend Time–Online
Online spaces are one natural evolution of the digital world that we live in, and they are a great place to meet potential customers. The average person spends 147 minutes a day on social media. Since the standard customer spends so much time frequenting these online spaces, you should be visible in these spaces too. Major platforms, like Google, Twitter, and Instagram have the most potential.
Your customers spend time browsing websites, using search engines to explore their interests, and interacting with social media posts online. Making the decision to operate in popular areas can help to grow your reach and make you seem more relatable to your audience. Operating social media accounts is free–and effective–but don’t shy away from paid search advertising. One burst of traffic can lead to lifelong customers.
Partner with Top Industry Experts and Influencers
Though B2C companies want to sell directly to their clients, they can still partner with others to spread awareness. Influencer marketing is a growing market where companies are finding success. You can work with prominent personalities in your niche to get your products and services in front of the right audience.
Making the decision to advertise through known names who share your target audience is a highly effective approach for drawing in traffic. According to early estimates for 2022, 72.5% of companies with over 100 employees in the U.S. are expected to use influencers as a part of their marketing strategy. Your audience is already watching them, so why not let them help you to generate new leads?
Personalize Content–Even When it’s Automated
Personalized content offers that personal touch those small businesses are so commonly known for. Of course, as you begin to scale, it isn’t easy to maintain. You want to reach your customers and speak to them directly, and now, you can use automation to do exactly that.
With personalized automated content, you can set rules that customize the content for each recipient. This means that your follow-up emails can address the person by name and offer them information that is related to their needs specifically. When customers feel heard, they are more likely to stay loyal. 56% of people value feeling listened to and understood by brands and base their loyalty on this factor.
Offer Freebies and Deals
Freebies and deals are a great way to take the risk out of a purchase, and customers appreciate this. When a brand is open to offering savings or free products and services in advance, it shows that they feel confident in its ability to impress customers.
What you offer is likely to vary depending on your industry, as well as the products and services that you offer. Don’t hesitate to look at what your competition is doing!
Common Options Include:
- Free Quote Tools
- Digital Downloads
- Upfront Discounts and Savings
- Free Products with a Purchase
Use Google Ads Automation
Running a business takes a lot of time, and sometimes you need a little help. Automation tools are great for helping companies to handle the tasks associated with generating more sales–and you can use automation to support your Google Ads strategy. Optimizing your paid search advertising can place your company front and centre when your customers are online, which is why 80% of businesses around the world use Google Ads.
Automating Google Ads Can:
- Save Time (and Money)
- Improve Campaign Performance
- Increase Visibility
- Optimize Traffic
- Turn Leads Into Conversions
The Takeaway
Generating leads is the first step to making sales, and that is why it is so important to focus on them. If you are looking to turn your leads into conversions using Google Ads automation, our team at OrbitalAds can help. We work with you to enhance your reach, increase your visibility, and connect with the right audience for you using data and automation. Contact us today to learn more!
