How To Build A Successful Google Ads Strategy For A Startup

Google Ads is one of the most powerful marketing tools out there, and it's not just limited to small and medium businesses. Google AdWords offers various features to promote your business, attract new customers and generate leads from social media. 

However, there is more to using Google AdWords than just managing campaigns. You must utilize all available tools (like Google Analytics) and integrate them into one cohesive strategy.

Commercial Intent Keywords

Commercial intent keywords are used in advertisements, social media, and blog posts and are intended for a specific audience. If you're interested in growing your business, you should use commercial intent keywords. 

You can't just randomly throw around words to see what sticks. You need to be sure that the words you choose are geared toward the people who are most likely to turn into customers.

Search Vs. Display Vs. Video

One of the biggest questions entrepreneurs face is which platform they should use to get their message out to their audience. There are so many options, and it's hard to know where to start. Search engines like Google and Bing can help you get your name seen by ranking your website or blog in search results. They also show up on mobile search results pages.

Display advertising platforms like Facebook, Twitter, and Instagram are great for building brand awareness and getting your message in front of potential customers who may not be using search engines or multiple social networks yet. This can be a great way to connect with new customers who aren't already familiar with your brand.

Video content is another popular way for brands to reach audiences online. It's an engaging way for viewers to learn about what you do, how you do it, and why it matters - all while keeping them entertained!

Always Use A/B Testing

A/B testing is a technique used to test two versions of a web page against each other. The goal is to find out which version performs better and more effectively. A/B testing is essential for startups because it helps them make informed decisions about their products and services. It allows you to identify problems with your product or service before they become big problems.

For example, if you're selling clothes online, knowing which designs have the most sales volume to improve in this area of your business would be beneficial. This can help you increase profits by learning how much each design costs to produce and how much profit will be made from each sale.

Another reason A/B testing is essential for startups is that it helps improve conversion rates (how many people come on your website). This means that your website will be more effective at attracting customers who are interested in what you offer compared to others who don't have great content or design ideas that are unique enough.

Remarketing

Remarketing allows you to retarget users who have visited a specific page on your website with relevant ads. The idea is to serve ads based on their behavior and interest, so you can connect with them directly instead of just using generic advertisements that might not appeal to them. To boost conversions with remarketing, you'll want to consider the following:

1) Target your audience: Start by identifying the best time for your audience to be online and when they're most likely to be interested in what you offer. Then make sure your remarketing campaigns run during these times so they can see your offers in real-time.

2) Use creative copy: Remarketing campaigns are all about targeting people based on their interests and behaviors, so don't forget about the other elements that go into creating content that resonates with them! 

Consider including images or videos in your copy. This will help keep visitors engaged longer and make them more likely to click through on your offer when they eventually see one of those visual messages pop up.

How To Fix Poor Quality Score?

If you are looking at your Google search console dashboard and notice a poor quality score, you can do a few things to improve it. First, make sure that your site is crawlable by Googlebot. This means it should work with the robots.txt file and not be blocked by servers. 

If your site is blocked, Google will not crawl it and will not show your search results in its SERPs (search engine results pages).

Second, make sure that you are using HTTPS for your website. This means all the communication between the page you see and the server is encrypted over an SSL/TLS connection. If possible, use 301 redirects to move pages from non-secure domains onto secure domains.

Third, check for broken links and 404 errors on your site's pages. Broken links or 404 errors can reduce traffic from search engines. Fixing those issues will help increase your overall quality score!

Conclusion

Google Ads may not be the best option for every startup, but it's certainly one that you should consider. It provides an affordable, easy-to-understand method to target consumers likely to be interested in your product or service, with the opportunity for plenty of optimization along the way. 

If you're looking for a quick and easy way to get your business, product, or service noticed, Google Ads is worth trying out.