How to Deal With Landing Page Experience to Increase Quality Score in Google Ads?OrbitalAds
A landing page experience is the most important factor for every advertiser. Several factors are considered when you want to run ads with Google Ads. Some of them include the quality score, the landing page content, the effectiveness of the CTA, and so on. However, what if you don't get what you expected from your ad and can't guarantee that your ads will perform well? You have no choice but to focus on how to improve the landing page experience before releasing any more ads.
How Do You Define a Landing Page Experience?
A landing page experience is the sum of all the elements that make users feel like they're on a page designed for them. This includes:
- The page design and layout
- The content and copy
- The functionality of the page, including any buttons or links
- The quality of service provided by the page's host
Ways to Improve Your Landing Page Experience
When it comes to advertising, you want to know that your landing page experience provides the best possible results. Here are some tips you can use to improve your experience on your landing pages.
Improving Page Speed
When a user lands on your landing page, they're looking for information that’ll help them make a decision. If they're having a hard time finding what they're looking for, or if the information isn't clear and concise, they'll bounce off your page and move on to another one.
One of the best ways to increase user engagement with your landing page is by improving the speed at which it loads. Doing so will make it easier for users to find what they're looking for and keep them informed.
Mobile Optimize Your Pages
Mobile optimizing your pages is an excellent way to improve your landing page experience. The reason is when a user is on their phone, they want to be able to access all of the information they need in one place. They don't want to have to scroll through long pages or scroll to another page. That's why it's important to ensure your website is mobile optimized.
If you're not doing this, you're missing out on potential customers looking for services like yours. Mobile optimization also helps with conversions by giving users more time on site.
Making the Page Relevant to the Ad
If you're using Google Ads, you probably know the landing page is an important part of the overall experience. If you want people to click on your ad and convert, your landing page has to be relevant to their needs and interests. So, how can you make sure that it's relevant?
One way is to ensure the ad copy and text are specific about what people are buying. Another way is to look at different keywords and see which ones appear on each page in your Google Analytics data. You can then optimize your landing pages based on those results.
Personalizing the Page as per the Audience Segment
In search marketing, it's important to keep your SEO strategy in mind when designing your landing pages. If you've ever visited a web page that appeals to a specific audience segment, then you know how powerful it can be.
Google is getting better at understanding what customers look for when searching for something online. This is why it makes sense to understand customer needs better when creating landing pages. Tailor your landing pages as per your target audience and have specific calls-to-action buttons geared towards their needs instead of just lumping everyone together into one big bucket.
Making an Easy to Navigate Page
One of the most important aspects of your landing page is its ease of navigation. If people can’t easily navigate your page, they may abandon it and move on to another site or not return at all. It’s also important to have a clear call to action on every page so visitors know what they need to do next and what they’ll receive if they click each link.
The best way to improve your page's usability is by creating content that intuitively organizes information. This will help people find what they’re looking for more easily and encourage them to stay longer on each page before moving on to another one.
Adding a Clear CTA Button
By adding a clear CTA button, you can ensure that users can easily navigate between different sections of your website. This will allow them to get more information about what you offer and make it easier for them to take action on their purchase.
You can also use a clear CTA button to increase the time visitors spend on your site by giving them extra information and tips about what they need to buy your product or service. It’s important to note that this shouldn’t be done without first testing it out on a small scale so you know it’ll work well for you before trying it out on a large scale.
As you can see, the landing page experience is an essential (and integral) part of any ad campaign. A high-quality LPE will increase quality scores in many ways, which translates to lower costs per click and more sales. Hopefully, this article has helped you further understand when, why, and how to improve your landing page experience for your campaigns.