OrbitalAds
Book a demo
Login
Mobile Trigger Toggle menu
  • Home
  • Product
  • Resources
  • Blog
  • About us
Book a demo
Login
  • Home
  • Product
  • Resources
  • Blog
  • About us
Book a demo
Login

How To Manage High Volumes of Keywords in No Time (Google Ads)

OrbitalAds
Mar 17, 2022 · 3 min read
  • Blog >
  • Keyword research > Google Ads >
  • How To Manage High Volumes of Keywords in No Time (Google Ads)

Before taking the next step in keyword management, it’s essential to start with the foundation of your planned campaign. Aligning your keywords with your business goals will help users know what your company offers and how they can reach you. Keep in mind that different keywords have varying purposes and, ultimately, they should align with their purpose.

Analyzing keyword lists help you to eliminate low search volume keywords. Keywords aim to drive traffic to your website or landing page, and if they don’t do this, they have no purpose. By improving your Ad Ranking, you can manage high volumes of keywords!

Difficulties on Managing High Volumes of Keywords

Understanding not just what users are searching for, but also why they’re searching for it can assist you in managing difficulties when it comes to high-volume keywords. You will also be able to measure if it does apply to your business and whether it warrants a blog post, or if the keyword is relevant enough to warrant a bid.

You can determine if your business goal is realistic: to rank a new blog post using keyword difficulty. Therefore, keyword difficulty can impact your campaign strategy and affect your team’s content planning.

What Are You Losing if You Only Rely on Smart Bidding?

After being able to control your bidding, you can improve your ranking. Unfortunately, you can’t increase bids with smart bidding, influencing your impressions for ads and potentially causing you to miss out on opportunities. 

Handing over control, there’s a possibility of expensive bids occurring if a keyword didn’t have a CPC bid limit. If you solely rely on smart bidding to decide what keywords are of value to your campaign, your business could end up with a wasted budget. With keyword management done the right way, your business will never miss an opportunity to improve your account's performance; you can accomplish this with OrbitalAds.

How To Manage High Volume Keywords

Ultimately, we all want to reach high-volume keywords with little competition, right? But this isn’t as simple as it might seem. There’s a process to accomplish a high ranking on Google through high-volume keywords. If you consider the manual process, you would have to look at a free downloadable extension to assist you with keyword research on Google SERPs. The downside to this keyword research extension is the lack of keyword competition scoring.

An automatic process can simplify managing high-volume keywords through a keyword management tool. OrbitalAds tool offers their clients the following:

  • Automatically identify new keywords 
  • Optimize traffic quality
  • Granular analysis
  • Quality score evolution
  • Identify and eliminate duplicate origins

Standardize Daily or Weekly Analysis and Decision Making on Keywords and Search Terms

A keyword management tool will give you a granular analysis and real-time metrics. You can compare keyword profiles of competitors and monitor quality scores at keyword and campaign levels. The OrbitalAds tool will allow you to boost the duplicate search term with the highest performance while setting lower performance as negative keywords.

Take Advantage of DSA Opportunity Generation

Dynamic search ads are a powerful, personalized automation campaign for any business. Through DSAs, you’ll be bidding on content and not keywords, making it easier to target specific content. This will simplify tracking new traffic or what you might have overlooked. One of our features focuses on analyzing search terms generated by DSA ad groups.

Analyze and Spot Traffic That May Be Toxic

Having toxic links can negatively affect your site’s performance; therefore, it’s vital to identify and eliminate them. You can optimize your traffic quality through cross negativization, as well as keyword distribution and low search volume cleaning.

Set Up Your Negative Keyword List Correctly

Negative keyword lists can help you manage negative keywords across campaigns more efficiently. Remember that performing consistent granular analysis will help you track lower-performance search terms and identify them as negative keywords. However, you can also use negative keywords to your advantage to help you avoid targeting the wrong users.

Banner A - Infographic-2

Automate Manual Processes and Focus on Strategic Decisions

The reality is that human errors are part of life. Start to focus on making strategic decisions for your company. Here are some of the benefits of automated manual processes for a business:

  • Time and money-saving
  • Reduce errors and increase accuracy
  • Reduce risk and increase consistency
  • Data-driven decision making

Keywords can be automatically managed. The correct management of keywords is critical to converting users to customers. All these points that are mentioned above are covered with our OrbitalAds tools. We have the solution you are looking for, do not hesitate to talk to one of our experts!

Request Demo

Be updated!

Subscribe to receive monthly news on machine learning

email

Book a call with one of our experts on PPC operations automation

Pick my date

The 5 most read

  • Apr 22, 2021 How does Google Ads algorithm work?
  • Jul 15, 2021 How to run Google Ads Campaigns for Financial products
  • Nov 11, 2021 5 digital marketing channels that will help you increase conversions
  • Mar 25, 2021 What is Hagakure method in Google Ads?
  • Apr 26, 2022 Pros and Cons of Performance Max Campaigns

Categories

  • Ad campaigns optimization (27)
  • Advanced (3)
  • B2C (2)
  • Beginner (4)
  • Best practices (49)
  • Google Ads (34)
  • Keyword research (7)
  • Lead Generation (6)
  • OrbitalAds (24)
  • PPC Tools (33)
  • Product (4)
  • Quality score (5)
  • SEM (37)
  • SEO (2)
see all topics

Latest Contents on Search Ads

Read on to gain knowledge on Search Ads automations and best practices with our newest tips and how-to’s

Best practices, Lead Generation

What Kind of Digital Marketing is Best for Lead Generation?

OrbitalAds - February 5, 2023
No matter where you look, you will see people on their phones, tablets, and computers. By now, the average person is living in a partially digital environment—and these spaces are quickly becoming...
SEO, Best practices, Lead Generation

What is the Future of Lead Generation Companies?

OrbitalAds - February 1, 2023
Companies need a way to connect with customers in order to make the sale, and there is no arguing that lead generation is the answer. As customer interests and technology continue to change with...
OrbitalAds, Google Ads, B2C, Lead Generation

How Does Lead Generation Become Easy with Digital Marketing?

OrbitalAds - January 27, 2023
Lead generation in digital marketing refers to digital practices that convert an online audience into a paying customer of a business. It is simply locating, attracting, and capturing the best...


We use cookies to provide the best experience. By continuing to use our website, you agree to our cookies policy.
OrbitalAds
  • Product
  • Resources
    • Jobs
  • Blog
    • About us
    • Contact
Book a demo
  • Facebook
  • Twitter
  • Linkedin
Partner-RGB
Logo Microsft Advertising
Ico-footer-spainus-chamber
ico-footer-horizon2020

© 2023 Orbital Ads. All Rights Reserved.

  • Privacy Policy
  • Terms of Service