How to Reduce Manual Work in Google Ads?OrbitalAds
Manual work is usually one of the most frustrating activities with every Google Ads campaign if you don't know what you're doing or don't have enough time. If you're not utilizing automated ways to handle your ads, your campaigns won’t give you the desired results and will eventually cost you money. This article will outline some best practices for dealing with manual work in Google Ads to make your life easier.
Different ways to reduce manual work in Google Ads
Google Ads are an excellent way to reach the people you want to, and setting up automated campaign rules for Google Ads is a great way to ensure your target audience sees your message.
You can set up automated campaign rules to change automatically budgets when needed, pause campaigns, pause audiences, ads and much more. Click here if you want to know more about Google Ads rules.
Automated Keyword Rules
You can optimize your ads for specific terms or phrases with keyword rules. You can also customize those rules to let them only show at certain times of day or week. Google Ads allows you to pause or reactivate specific keywords in your account.
With OrbitalAds you can automate the whole keyword management process, from adding new terms to negativizing bad-performing search terms. Check out all OrbitalAds automation features:
Set Up Email Notifications
When you place an ad on Google, you can choose to receive an email alert when the budget is spent. The alert will tell you that your ads are no longer eligible to receive any more budget and will provide instructions on bringing them back into compliance with your account settings.
This feature is designed to help you track how much money you've spent on ads and ensure they’re not running after the deadline has passed. It's also a great way to ensure you don't accidentally spend too much money.
You can set up several email notifications to get a warning for different matters.
Automated Ads for Upcoming Events
Before scheduling automated ads for upcoming events, you need to know a few things. The first thing you need to do is create a trigger for your event. If your business has an annual event on the first Saturday of December, then you’ll create a trigger that says "every year" or "every December." Then, when you create your ads, set them up, so they only show when there's an event that meets those criteria. You can also set them up so they only run once each day of the month.
Once you've created your trigger and set up your ad schedule, you'll want to add relevant keywords and descriptions to it so that people who search for events similar to yours will see those ads when they search online!
Automatically Increase Your Bids
Here are some rules you can set up to automatically increase your bids if your ad goes away from the first page:
- If an ad sits on the first page for more than three days, then it’ll automatically bid up to the next price level.
- If an ad has been sitting on the first page for more than seven days but less than 35 days, then it’ll be automatically bid up to the next price level.
- If an ad has been sitting on the first page for more than 35 days but less than 65 days, then it’ll be automatically bid up to the next price level.
- If an ad has been sitting on the first page for 65 days or more, then it’ll be automatically bid up to the next price level.
Though Google can do a lot, they’re not perfect, and of course, there are plenty of tasks that are difficult to do. Google automation is ideal for all business owners out there. A visitor to your site won’t stick around if it takes too long for your page to load or doesn’t work correctly. Take advantage of the automation tools like OrbitalAds and grow your business to the next level.