Marketing Automation for Small and Medium Business

Marketing automation is ideal for all businesses. But it can be difficult to determine the effectiveness of marketing automation, so we've put together this guide on using marketing automation to improve your business.

What Does a Marketing Automation Tool Do?

Marketing automation tools help you track your website's performance and analyze the data. It can help you make informed decisions about how to best promote your business online. For example, if you have a blog that gets around 100 hits per day, but only one in three people who visit it click through to your site, you can use marketing automation tools to figure out why. You might find that your headline is too long or contains an irrelevant word, or maybe your call-to-action button is too hard to find.

These tools can also help you see how well your content performs on social media platforms like Facebook and Twitter. This will help you decide whether you should continue using those platforms as part of your overall marketing strategy. 

Here are five useful tools to help with marketing automation for small and medium businesses.

OrbitalAds

OrbitalAds offers custom-built software solutions that makes it easy to implement marketing automation in your business. This includes email marketing, social media management, online surveys, lead generation, and more.

Mailchimp

Mailchimp can help you manage your marketing and sales processes. This includes sending emails, setting up autoresponders, and more. With Mailchimp, you can send automated emails to customers, prospects, and employees. You can also set up autoresponders that will send email reminders to people who haven't opened your emails in a while. And best of all, you can use Mailchimp to track your campaigns' performance so you know exactly how much money you're making from each one.

InfusionSoft

InfusionSoft is a full-service marketing automation company. It can help your business grow by using technology to automate your marketing process. InfusionSoft offers a suite of automated marketing tools specifically designed for small- and medium-sized businesses. Their software helps you build your email marketing campaign and send out emails. It can also manage social media posts, track how customers interact with your brand, and more.

HubSpot

HubSpot makes it easy for small- and medium-sized businesses to manage marketing automation more efficiently and effectively than ever before. With a simple drag-and-drop interface and a set of pre-built templates, HubSpot helps you keep track of your social media posts, email campaigns, and more. You don't have to worry about managing multiple platforms or worrying about what platform is best for each post. You just manage all your marketing activities in one place.

HubSpot also helps you save time by automating much of the data-collection process — for example, it creates reports based on user responses so you can see which posts are performing well and which aren't.

Act-On

Act-On is an easy-to-use platform that works with your customer-relation management (CRM) system, your email marketing system, and more to create automated campaigns that will encourage your customers to buy more of what you have to offer.

Using Act-On, you can send personalized emails and text messages with content relevant to your audience, as well as set up automated drip campaigns that send leads directly into your CRM system. It also allows you to schedule email campaigns for specific times of the day or week, allowing you to target specific audiences with different offers at different times.

This kind of marketing automation tool can help businesses generate more revenue by keeping in touch with customers and offering them products they might not have considered buying otherwise.

Conclusion

If your business relies on marketing, you need an effective marketing automation tool. These are great at helping you increase your customer engagement and conversion rates, as well as helping you:

• Identify and engage with more potential customers 
• Deliver personalized emails, automated customer support, and other marketing messages to the right people
• Measure your marketing campaigns so you can make sure they’re working as planned
• Save time by automating repetitive tasks like email delivery 

When you use marketing automation to manage your entire marketing funnel, you can create targeted campaigns and use them to drive targeted traffic to your website or app. This not only helps you increase conversions but also ensures that all of your efforts are focused on the goals you've set for each campaign.