How to analyze and reach different user search intent queries
The main goal of Google is to provide relevant and helpful search results for all users. Proxies like keywords and...
OrbitalAds Blog
Read our articles and tutorials on everything about GoogleAds, the PPC and SEM world. Written by the team at OrbitalAds, the cutting edge NLP & AI tool for scaling up your Google Ads Operations!
How to optimize Google Shopping Ads. PLA Campaigns
How to optimize Google Shopping Ads. PLA Campaigns
Jan 5, 2022 ·
4 minute read
A successful shopping campaign goes beyond just collecting relevant and accurate data. Frequent monitoring and checking of the campaigns are important to ensure optimal...
What Can You Automate With Google Ads Rules?
What Can You Automate With Google Ads Rules?
Dec 28, 2022 ·
6 minute read
The global pandemic has changed the way we do business on a large scale and has greatly contributed to the growth of digital marketing. That's not to say that digital marketing...
How to avoid duplicate traffic in paid search campaigns
How to avoid duplicate traffic in paid search campaigns
Dec 23, 2021 ·
3 minute read
When managing paid search campaigns, duplicate traffic can be one of the most upsetting problems. It is not fun to bid twice for the exact search term as it causes ...
Best Google Ads Optimization Software and Tools
Best Google Ads Optimization Software and Tools
Dec 16, 2021 ·
4 minute read
Our top 7 Google Ads optimization software:
5 Tips to Choose the Right Digital Marketing Channels for your Business
5 Tips to Choose the Right Digital Marketing Channels for your Business
Dec 2, 2021 ·
3 minute read
Old and new businesses have started using online channels to market their products and services. This is due to the world's evolution and dependence on technological appliances...
5 Tools to Set up your Marketing Automation Strategy
5 Tools to Set up your Marketing Automation Strategy
Nov 26, 2021 ·
3 minute read
Running a business is not easy, as many people paint it to be. You have to get into the game or ask entrepreneurs, and they will tell you how their journey has been. Frankly,...
Tips To Manage Black Friday PPC Campaigns
Tips To Manage Black Friday PPC Campaigns
Nov 18, 2021 ·
3 minute read
Black Friday marks the start of that all-important time of year for companies, the Christmas shopping season. How can you drive business to your website and stand out from the...
5 digital marketing channels that will help you increase conversions
5 digital marketing channels that will help you increase conversions
Nov 11, 2021 ·
4 minute read
Why use digital marketing channels? The internet has become a key source of information for people, so it is crucial for any business to utilize digital marketing channels to...
Microsoft Advertising Keyword Automation: Everything You Need To Know
Microsoft Advertising Keyword Automation: Everything You Need To Know
Nov 4, 2021 ·
2 minute read
The Microsoft Advertising Platform is a cloud-based advertising platform that simplifies the process of managing, measuring, and optimizing your digital marketing campaigns in...