5 Mistakes You Need to Avoid in Google Ads Campaigns
Mistakes in Google Ads are just a natural part of the process. The key is to know what you're doing wrong, correct it,...
OrbitalAds Blog
How to Allocate Budget for Digital Marketing?
How to Allocate Budget for Digital Marketing?
Jun 16, 2022 ·
3 minute read
If you’re new to digital marketing, you may be wondering how much money you should spend on it. Most businesses start with a small marketing budget, but they have their end goal...
How to Maximize the Control of Your Google Ads Search Campaigns
How to Maximize the Control of Your Google Ads Search Campaigns
May 24, 2022 ·
3 minute read
As a business owner, you want to improve your rankings when people use search engines to look for your service or product. Getting your site at the top of search results with paid...
Topics, FLoC replacement
Topics, FLoC replacement
May 6, 2022 ·
3 minute read
Topics are Google's new proposal to replace FLoC (Federated Learning of Cohorts) and to finish giving up Cookies as a system to personalize advertising on the Internet.
How To Automate Google Ads
How To Automate Google Ads
Apr 28, 2022 ·
3 minute read
With Google Ads, you have many automation tools at your disposal. The first step is to determine which automation is available for your type of campaign. Once you consider factors...
Pros and Cons of Performance Max Campaigns
Pros and Cons of Performance Max Campaigns
Apr 26, 2022 ·
3 minute read
Performance marketing is an attractive way to make money online. You can generate leads and sales for your business for just a small investment. But does the positive return on...
Digital Marketing Trends in 2022
Digital Marketing Trends in 2022
Apr 25, 2022 ·
4 minute read
The last year has been a period of great changes, which will undoubtedly influence the trends when it comes to implementing digital marketing strategies in 2022. Changes in ...
How is Geotargeting used in Marketing
How is Geotargeting used in Marketing
Apr 11, 2022 ·
4 minute read
In a globalized world, companies are forced to operate internationally. Moreover, online merchants have to deal with a clientele spread across many different countries, and each...
How to Beat the Competition with these Google Ads Tricks
How to Beat the Competition with these Google Ads Tricks
Apr 6, 2022 ·
6 minute read
The Google AdWords advertising tool allows us to promote our business on the Internet through our keywords. When someone performs a search on Google using one of them, Google...
Dealing With Seasonality in Google Ads: OrbitalAds Tips
Dealing With Seasonality in Google Ads: OrbitalAds Tips
Mar 31, 2022 ·
3 minute read
If you run a business, you know that the demand for your products and services varies throughout the year. It can be hard to know how much to budget because your click-through and...