How to Reduce the Impact of Staff Turnover in Marketing
Marketing is a service and relationship-oriented industry. Having a talent pool that is continually changing could...
Marketing is a service and relationship-oriented industry. Having a talent pool that is continually changing could...
What Are Niche Keywords? Essentially, niche keywords are highly specific long-tail keywords. You use them to make search results more relevant to whoever's conducting the search....
Google averages more than 63,000 searches. Per. Second. That's around 2 trillion searches per year—and that number only ever goes in one direction.
What Is Marketing Automation? As the tools used in marketing become increasingly sophisticated, the bar gets raised with expectations for ROI (return on investment) and the user...
"Pay Per Click is easy. Just put up enough money and you're made, right?" Wrong. People don't use the internet in the same ways they did even a year ago. The web is a massive...
The main goal of Google is to provide relevant and helpful search results for all users. Proxies like keywords and backlinks increase the probability of a web page satisfying the...
A successful shopping campaign goes beyond just collecting relevant and accurate data. Frequent monitoring and checking of the campaigns are important to ensure optimal...
The global pandemic has changed the way we do business on a large scale and has greatly contributed to the growth of digital marketing. That's not to say that digital marketing...
When managing paid search campaigns, duplicate traffic can be one of the most upsetting problems. It is not fun to bid twice for the exact search term as it causes auto-inflation....
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