How to scale your Google Ads Account
In this post we will share and explain in detail a proven 5 step approach to scale the reach and ROI of your Google...
OrbitalAds Blog
Read our articles and tutorials on everything about GoogleAds, the PPC and SEM world. Written by the team at OrbitalAds, the cutting edge NLP & AI tool for scaling up your Google Ads Operations!
Why is search term negativization key to your business?
Why is search term negativization key to your business?
Jul 29, 2021 ·
3 minute read
It’s important to get as many details and as much information as possible about how your users find your website so you can target your ads to the right people, adjust your...
Google Ads Cryptocurrency Policy: All what you need to know
Google Ads Cryptocurrency Policy: All what you need to know
Jul 22, 2021 ·
3 minute read
Cryptocurrency advertisers haven’t had it easy. Google banned all crypto-related advertising in March 2018, meaning that SEM and PPC managers faced an uphill battle when it...
How to run Google Ads Campaigns for Financial products
How to run Google Ads Campaigns for Financial products
Jul 15, 2021 ·
5 minute read
The financial services industry is highly regulated to protect consumers’ money, lower risk, and prevent fraud. It’s a complex sector with complicated products that sometimes...
3 things you need to know to improve your Quality Score
3 things you need to know to improve your Quality Score
Jul 9, 2021 ·
5 minute read
Google Ads is an effective tool to rank highly on Internet searches and thus increase traffic, leads, and sales for your business. To rank highly, your ads need the best...
The impact of the cookieless scenario into Google Search Campaigns
The impact of the cookieless scenario into Google Search Campaigns
Jul 1, 2021 ·
4 minute read
When Google announced last year that it was going to phase out support for third-party cookies in Chrome, the cries of anguish from PPC and SEM managers could be heard around...
How to Optimize Keywords and Campaigns with Hagakure Structure in Google Ads
How to Optimize Keywords and Campaigns with Hagakure Structure in Google Ads
Jun 24, 2021 ·
3 minute read
Choosing and setting up the right Google Ads account structure for your needs and business type is the first step in your journey towards PPC success.
Google Search Ads Optimizations at Zero Cost for Tourism & Hospitality
Google Search Ads Optimizations at Zero Cost for Tourism & Hospitality
Jun 17, 2021 ·
3 minute read
Working in the tourism and hospitality industry has always been a challenge, but 2020 was a particularly different year. When the world started to go into lockdown following...
How can I move to Hagakure Structure in Google Ads?
How can I move to Hagakure Structure in Google Ads?
Jun 10, 2021 ·
3 minute read
If you’ve read our previous articles on the Hagakure structure in Google Ads, you’ll have gained significant knowledge on what this method involves and its pros and cons....
Pros and Cons of moving to Hagakure Structure in Google Ads
Pros and Cons of moving to Hagakure Structure in Google Ads
Jun 4, 2021 ·
3 minute read
There’s a lot to think about when it comes to Google Ads account setup! You need a solid foundation if you want to build successful campaigns and continue to optimize and...