5 digital marketing channels that will help you increase conversions
Why use digital marketing channels? The internet has become a key source of information for people, so it is crucial...
Why use digital marketing channels? The internet has become a key source of information for people, so it is crucial...
The Microsoft Advertising Platform is a cloud-based advertising platform that simplifies the process of managing, measuring, and optimizing your digital marketing campaigns in the...
What are niche keywords? Niche keywords are search terms used by a very specific audience (ie, a niche audience), as opposed to more popular terms used by broad audiences and are,...
What is match type campaign structure in Google Ads As we saw in our post about keyword match types, Google Ads provides us with a lot of options when it comes to targeting search...
What is smart bidding? Smart Bidding is a set of strategies you can deploy with automated bidding in Google Ads. They differ from other forms of automated bidding in that you are...
What are audiences in Google Ads An audience is just one of the ways Google allows us to better target our potential customers when we are running a Google Ads campaign. Audiences...
There are many different actions you can take to optimize your Google Ads account, but at OrbitalAds we have identified, after years of experience managing campaigns, what we...
What is campaign structure in Google Ads and why is it so important? Campaign structure is a very important aspect of Google Ads management and optimization. It might be the...
Keywords help determine what ads are displayed to users that are searching for certain terms. In order to choose which searches you want to trigger your ads, Google Ads lets you ...
Google Ads is a powerful advertising tool for any business, but it can be difficult to find the right keywords and put together an effective campaign. One of the best ways to ...