5 digital marketing channels that will help you increase conversions
Why use digital marketing channels? The internet has become a key source of information for people, so it is crucial...
OrbitalAds Blog
Read our articles and tutorials on everything about GoogleAds, the PPC and SEM world. Written by the team at OrbitalAds, the cutting edge NLP & AI tool for scaling up your Google Ads Operations!
Microsoft Advertising Keyword Automation: Everything You Need To Know
Microsoft Advertising Keyword Automation: Everything You Need To Know
Nov 4, 2021 ·
2 minute read
The Microsoft Advertising Platform is a cloud-based advertising platform that simplifies the process of managing, measuring, and optimizing your digital marketing campaigns in the...
5 tools to find niche keywords in Google Ads
5 tools to find niche keywords in Google Ads
Oct 28, 2021 ·
3 minute read
What are niche keywords? Niche keywords are search terms used by a very specific audience (ie, a niche audience), as opposed to more popular terms used by broad audiences and are,...
Pros and Cons of match type structures in Google Ads
Pros and Cons of match type structures in Google Ads
Oct 26, 2021 ·
2 minute read
What is match type campaign structure in Google Ads As we saw in our post about keyword match types, Google Ads provides us with a lot of options when it comes to targeting search...
What are the different smart bidding strategies in Google Ads and when to use them
What are the different smart bidding strategies in Google Ads and when to use them
Oct 14, 2021 ·
4 minute read
What is smart bidding? Smart Bidding is a set of strategies you can deploy with automated bidding in Google Ads. They differ from other forms of automated bidding in that you are...
The Ultimate Guide to Audiences in Google Ads
The Ultimate Guide to Audiences in Google Ads
Oct 5, 2021 ·
3 minute read
What are audiences in Google Ads An audience is just one of the ways Google allows us to better target our potential customers when we are running a Google Ads campaign. Audiences...
Full Google Ads Optimization Guide
Full Google Ads Optimization Guide
Sep 23, 2021 ·
4 minute read
There are many different actions you can take to optimize your Google Ads account, but at OrbitalAds we have identified, after years of experience managing campaigns, what we...
The most used structures in Google Ads: which one should you choose?
The most used structures in Google Ads: which one should you choose?
Sep 17, 2021 ·
4 minute read
What is campaign structure in Google Ads and why is it so important? Campaign structure is a very important aspect of Google Ads management and optimization. It might be the...
Differences between Keyword match types
Differences between Keyword match types
Sep 9, 2021 ·
3 minute read
Keywords help determine what ads are displayed to users that are searching for certain terms. In order to choose which searches you want to trigger your ads, Google Ads lets you ...
How to capture long tail keywords in Google Ads with the best value for your business
How to capture long tail keywords in Google Ads with the best value for your business
Aug 26, 2021 ·
4 minute read
Google Ads is a powerful advertising tool for any business, but it can be difficult to find the right keywords and put together an effective campaign. One of the best ways to ...