How come my Google Ads budget is not optimally spent?
Most of the time, “budget” and “spent” are used antagonistically. But in the search ad campaigns world, you want...
OrbitalAds Blog
Read our articles and tutorials on everything about GoogleAds, the PPC and SEM world. Written by the team at OrbitalAds, the cutting edge NLP & AI tool for scaling up your Google Ads Operations!
How to set up the ultimate Google Ads account
How to set up the ultimate Google Ads account
Mar 31, 2021 ·
2 minute read
If you work as a SEM Manager in an agency, whether you’re managing your first client or your thousandth one, adding a new account or campaign to your busy to-do list is...
What is Hagakure method in Google Ads?
What is Hagakure method in Google Ads?
Mar 25, 2021 ·
3 minute read
Hagakure. 4 simple syllables that lately seem to be falling off every SEM Manager's lips.
Hagakure method from A to Z
Hagakure method from A to Z
Mar 25, 2021 ·
2 minute read
We're putting the spotlight on one of Google Ads latest stars: Hagakure method...
7 examples of effective Google PPC Landing Pages
7 examples of effective Google PPC Landing Pages
Mar 18, 2021 ·
5 minute read
With much of your team’s time being spent organizing and optimizing Google Ads campaigns, analyzing metrics, and implementing performance adjustments, the time you dedicate to...
Overcoming common challenges with Broad Match keywords
Overcoming common challenges with Broad Match keywords
Mar 11, 2021 ·
4 minute read
As Google recently shook up the PPC world by putting a progressive but sure end to the use of Broad Match Modifier, we wanted to seize the occasion to reflect on the different...
How to calculate, implement, and maximize ROAS in Google Ads
How to calculate, implement, and maximize ROAS in Google Ads
Mar 9, 2021 ·
5 minute read
Even if you’re new to Google Ads, you know that to be successful and increase your company’s profits via online ads, you must consider a wide set of metrics.
Checking my Google Ads search campaigns profitability: key metrics
Checking my Google Ads search campaigns profitability: key metrics
Mar 4, 2021 ·
6 minute read
Are you sure your Google Ads search campaigns are actually profitable? If the answer is "no", you’re not alone...
5 PPC Campaign Trends You Can't Ignore in 2021
5 PPC Campaign Trends You Can't Ignore in 2021
Feb 18, 2021 ·
5 minute read
At the end of 2019, Google enjoyed nearly 93% of the global search engine market share. It’s no wonder why Google Ads is the most popular PPC advertising system in the world.
Is there a key formula for measuring the value of Quality Score?
Is there a key formula for measuring the value of Quality Score?
Feb 11, 2021 ·
4 minute read
Here we are, diving into the second part of our series specially dedicated to Quality Score! In our previous installment, we exposed how important it is to fully understand a...