The most used structures in Google Ads: which one should you choose?
What is campaign structure in Google Ads and why is it so important? Campaign structure is a very important aspect of...
OrbitalAds Blog
Differences between Keyword match types
Differences between Keyword match types
Sep 9, 2021 ·
3 minute read
Keywords help determine what ads are displayed to users that are searching for certain terms. In order to choose which searches you want to trigger your ads, Google Ads lets you ...
How to capture long tail keywords in Google Ads with the best value for your business
How to capture long tail keywords in Google Ads with the best value for your business
Aug 26, 2021 ·
4 minute read
Google Ads is a powerful advertising tool for any business, but it can be difficult to find the right keywords and put together an effective campaign. One of the best ways to ...
What manual work is left with Hagakure structure in Google Ads
What manual work is left with Hagakure structure in Google Ads
Aug 19, 2021 ·
3 minute read
What is the Hagakure structure in Google Ads and why should you use it As we explained in our previous post about it, Hagakure is structured in a way that makes it easy to...
How to increase Keyword Quality Score in Google Ads
How to increase Keyword Quality Score in Google Ads
Aug 12, 2021 ·
3 minute read
In this post we will share and explain ways to increase your Keyword Quality Score and how Quality Score impacts performance.
How to scale your Google Ads Account
How to scale your Google Ads Account
Aug 6, 2021 ·
4 minute read
In this post we will share and explain in detail a proven 5 step approach to scale the reach and ROI of your Google Ads Search Campaigns. This process is the fruit of years of...
Why is search term negativization key to your business?
Why is search term negativization key to your business?
Jul 29, 2021 ·
3 minute read
It’s important to get as many details and as much information as possible about how your users find your website so you can target your ads to the right people, adjust your bids...
Google Ads Cryptocurrency Policy: All what you need to know
Google Ads Cryptocurrency Policy: All what you need to know
Jul 22, 2021 ·
3 minute read
Cryptocurrency advertisers haven’t had it easy. Google banned all crypto-related advertising in March 2018, meaning that SEM and PPC managers faced an uphill battle when it came...
How to run Google Ads Campaigns for Financial products
How to run Google Ads Campaigns for Financial products
Jul 15, 2021 ·
5 minute read
The financial services industry is highly regulated to protect consumers’ money, lower risk, and prevent fraud. It’s a complex sector with complicated products that sometimes...
3 things you need to know to improve your Quality Score
3 things you need to know to improve your Quality Score
Jul 9, 2021 ·
5 minute read
Google Ads is an effective tool to rank highly on Internet searches and thus increase traffic, leads, and sales for your business. To rank highly, your ads need the best exposure...