7 examples of effective Google PPC Landing Pages
With much of your team’s time being spent organizing and optimizing Google Ads campaigns, analyzing metrics, and...
OrbitalAds Blog
Read our articles and tutorials on everything about GoogleAds, the PPC and SEM world. Written by the team at OrbitalAds, the cutting edge NLP & AI tool for scaling up your Google Ads Operations!
Overcoming common challenges with Broad Match keywords
Overcoming common challenges with Broad Match keywords
Mar 11, 2021 ·
4 minute read
As Google recently shook up the PPC world by putting a progressive but sure end to the use of Broad Match Modifier, we wanted to seize the occasion to reflect on the different...
How to calculate, implement, and maximize ROAS in Google Ads
How to calculate, implement, and maximize ROAS in Google Ads
Mar 9, 2021 ·
5 minute read
Even if you’re new to Google Ads, you know that to be successful and increase your company’s profits via online ads, you must consider a wide set of metrics.
Checking my Google Ads search campaigns profitability: key metrics
Checking my Google Ads search campaigns profitability: key metrics
Mar 4, 2021 ·
6 minute read
Are you sure your Google Ads search campaigns are actually profitable? If the answer is "no", you’re not alone...
5 Hot PPC Trends You Can't Afford To Ignore in 2022
5 Hot PPC Trends You Can't Afford To Ignore in 2022
Feb 18, 2021 ·
6 minute read
"Pay Per Click is easy. Just put up enough money and you're made, right?" Wrong. People don't use the internet in the same ways they did even a year ago. The web is a massive...
Is there a key formula for measuring the value of Quality Score?
Is there a key formula for measuring the value of Quality Score?
Feb 11, 2021 ·
4 minute read
Here we are, diving into the second part of our series specially dedicated to Quality Score! In our previous installment, we exposed how important it is to fully understand a...
How to combine Search Engine Optimization with your advertising strategy in Google
How to combine Search Engine Optimization with your advertising strategy in Google
Feb 4, 2021 ·
3 minute read
As a digital marketer, if you specialize in the area of PPC advertising, you’re probably caught up most of the day between biddings, CPC, ad groups and other search ad...
Unveiling the secrets behind Google Ads Quality Score
Unveiling the secrets behind Google Ads Quality Score
Jan 28, 2021 ·
5 minute read
Quality Score… Maybe two of the most mysterious words in the Search Engine Marketing world.
Google Ads best practices: guru level
Google Ads best practices: guru level
Jan 21, 2021 ·
5 minute read
Google Ads is an effective tool for increasing traffic or conversions, especially if you’re still waiting for organic traffic to build up or inbound leads to kick in. There are...
How can I optimize the ads in my Google Ads campaigns?
How can I optimize the ads in my Google Ads campaigns?
Jan 13, 2021 ·
6 minute read
Managing campaigns in Google Ads (Google AdWords) can be confusing and unpredictable to say the least. With so many aspects to take into account, crises arise on the daily,...