How to Reduce the Impact of Staff Turnover in Marketing
Marketing is a service and relationship-oriented industry. Having a talent pool that is continually changing could...
OrbitalAds Blog
How To Identify the Best Niche Keywords for Paid Search Campaigns With OrbitalAds
How To Identify the Best Niche Keywords for Paid Search Campaigns With OrbitalAds
Feb 3, 2022 ·
4 minute read
What Are Niche Keywords? Essentially, niche keywords are highly specific long-tail keywords. You use them to make search results more relevant to whoever's conducting the search....
7 Benefits of a Google Ads Search Marketing Campaign for Your Business
7 Benefits of a Google Ads Search Marketing Campaign for Your Business
Jan 31, 2022 ·
4 minute read
Google averages more than 63,000 searches. Per. Second. That's around 2 trillion searches per year—and that number only ever goes in one direction.
Top 5 Marketing Automation Trends of 2022
Top 5 Marketing Automation Trends of 2022
Jan 27, 2022 ·
5 minute read
What Is Marketing Automation? As the tools used in marketing become increasingly sophisticated, the bar gets raised with expectations for ROI (return on investment) and the user...
5 Hot PPC Trends You Can't Afford To Ignore in 2022
5 Hot PPC Trends You Can't Afford To Ignore in 2022
Jan 24, 2022 ·
6 minute read
"Pay Per Click is easy. Just put up enough money and you're made, right?" Wrong. People don't use the internet in the same ways they did even a year ago. The web is a massive...
How to analyze and reach different user search intent queries
How to analyze and reach different user search intent queries
Jan 14, 2022 ·
4 minute read
The main goal of Google is to provide relevant and helpful search results for all users. Proxies like keywords and backlinks increase the probability of a web page satisfying the...
How to optimize Google Shopping Ads. PLA Campaigns
How to optimize Google Shopping Ads. PLA Campaigns
Jan 5, 2022 ·
5 minute read
A successful shopping campaign goes beyond just collecting relevant and accurate data. Frequent monitoring and checking of the campaigns are important to ensure optimal...
What Can You Automate With Google Ads Rules?
What Can You Automate With Google Ads Rules?
Dec 28, 2022 ·
6 minute read
The global pandemic has changed the way we do business on a large scale and has greatly contributed to the growth of digital marketing. That's not to say that digital marketing...
How to avoid duplicate traffic in paid search campaigns
How to avoid duplicate traffic in paid search campaigns
Dec 23, 2021 ·
3 minute read
When managing paid search campaigns, duplicate traffic can be one of the most upsetting problems. It is not fun to bid twice for the exact search term as it causes auto-inflation....
Best Google Ads Optimization Software and Tools
Best Google Ads Optimization Software and Tools
Dec 16, 2021 ·
4 minute read
Our top 7 Google Ads optimization software: