10 Proven B2C Lead Generation Strategies and IdeasOrbitalAds
Generating new leads is instrumental for business growth, and the old methods just don’t work anymore. In the digital world, lead generation is a largely digital process. Fortunately, companies can use proven strategies to excel in digital spaces and reach their customers.
Lead Generation Strategies to Boost Your Website Traffic
Every business is seeking new leads, and that means that companies need to use dedicated strategies to outpace the competition. These proven lead-generation strategies can help companies across all of the top industries.
1. Search Engine Optimization
Search Engine Optimization (SEO) is a practice that focuses on naturally increasing your online presence over time. Rather than dedicated ads, SEO content tends to rely on factors that organically grow website traffic, steadily increasing your rank over time. Heavily focused on content production, this is becoming a more popular practice that many companies are pairing with other lead generation strategies.
2. Keyword Management
The power of keywords is well-known online as a dedicated way to naturally increase a brand’s online presence. Companies can prioritize using certain keywords on content to spread their reach. Keywords can also be optimized to improve ad performance when you are running ads on primary search engines. Some tools even let you automate keyword management for added ease.
3. Create a Brand-Specific “Influencer” or Authority
Influencer culture is growing, and most people follow influencers in their favourite industries. Now, companies are realizing that this model can be used with in-house brand representatives and direct partnerships with influencers. Companies that produce content and demonstrate authority can create new pipelines for potential customers.
4. Podcast Interviews & Advertising
Ads have long since been used on TV and radio, and now it is available for internet radio—podcasts! Podcasts are available in every industry and can be a great opportunity to connect with a lot of people from your audience. Conducting interviews on popular shows and running advertisements on shows related to your industry can generate leads with every episode.
5. Email Lists
Collecting emails for an emailing list is a classic B2C strategy that will likely never go out of style. This strategy allows companies to generate a list of leads from people who have already demonstrated some kind of interest in what they have to offer. Email lists can be used to establish brand authority and incentivize customers.
6. Publicity Stunts
Sometimes, the showiest option is the right one, and publicity stunts work well for this reason. Any outlandish displays are likely to capture attention and drum up interest. Though this won’t be the right move for every company, viral marketing campaigns and real-world displays can still get people talking and attract customers.
7. Social Media Posts & Advertisements
It is a social media world, and now companies are expected to operate in these spaces if they want to reach customers. With so many of us living in a virtual world, it is clear why companies focus on creating social media profiles and sharing ads on these platforms. Audience members and potential customers are already using social media, so it is a wonderful chance for you to get in front of them.
8. Automated Google Ad Campaigns
Google is a robot, and sometimes the best way to connect with it is through a robot of your own. AI-driven Google Ad optimization can help you adapt in real-time to your audience to meet them when they look for you. Companies that focus on optimizing ads ensure that their ads are always ready to catch customer attention and drive up those conversions. This is just one other area where AI can help companies meet customer needs.
9. Reward Wheels
Reward wheels are becoming a prominent feature on websites and can generate leads, even if the person clicked on your website by mistake. These wheels offer a chance at savings and freebies in exchange for one important piece of customer information—an email. Wheels with incentives are a great way to immediately generate buy-in from new customers and make them more likely to choose your service.
10. Public Relations Content
One of the best ways to generate leads is to generate credibility, and public relations (PR) content offers that for companies of all sizes. With a powerfully written PR piece distributed through the right channels, companies can easily get in front of prominent journalists and potential customers too.
Generate More Leads and Get Improve Your Google Ads
Companies looking to get that advantage over the competition and conduct effective campaigns need digital tools to operate in a digital world. At OrbitalAds, we provide companies with a way to automate Google Ad campaigns, automatically manage keywords, and improve campaign performance by up to 15%. Contact us today to learn how we can help you save time and money while generating leads for you or your clients!