OrbitalAds Blog

Microsoft Advertising Keyword Automation: Everything You Need To Know

The Microsoft Advertising Platform is a cloud-based advertising platform that simplifies the process of managing,...

Pros and Cons of match type structures in Google Ads

What is match type campaign structure in Google Ads As we saw in our post about keyword match types, Google Ads provides us with a lot of options when it comes to targeting...

The Ultimate Guide to Audiences in Google Ads

What are audiences in Google Ads An audience is just one of the ways Google allows us to better target our potential customers when we are running a Google Ads campaign....

Full Google Ads Optimization Guide

There are many different actions you can take to optimize your Google Ads account, but at OrbitalAds we have identified, after years of experience managing campaigns, what we...

The most used structures in Google Ads: which one should you choose?

What is campaign structure in Google Ads and why is it so important? Campaign structure is a very important aspect of Google Ads management and optimization. It might be the...

How to Optimize Keywords and Campaigns with Hagakure Structure in Google Ads

Choosing and setting up the right Google Ads account structure for your needs and business type is the first step in your journey towards PPC success.

Google Search Ads Optimizations at Zero Cost for Tourism & Hospitality

Working in the tourism and hospitality industry has always been a challenge, but 2020 was a particularly different year. When the world started to go into lockdown following...

How can I move to Hagakure Structure in Google Ads?

If you’ve read our previous articles on the Hagakure structure in Google Ads, you’ll have gained significant knowledge on what this method involves and its pros and cons....

Pros and Cons of moving to Hagakure Structure in Google Ads

There’s a lot to think about when it comes to Google Ads account setup! You need a solid foundation if you want to build successful campaigns and continue to optimize and...

Tips and tricks to rock Google DSA campaigns

Dynamic Search Ads can be a powerful tool for your Google advertising campaigns, as they help you fill the gaps that your keyword-based campaigns can’t reach.