Pros and Cons of Performance Max Campaigns
Performance marketing is an attractive way to make money online. You can generate leads and sales for your business for...
OrbitalAds Blog
How to Create the Best Google Ads Campaign
How to Create the Best Google Ads Campaign
Mar 16, 2022 ·
4 minute read
Nowadays, the main problem is that your competitors are using the same search terms and keywords as you. Therefore, you need to know how to create a Google Ads campaign and how to...
How to Rock a Lead Generation Campaign in Paid Advertising
How to Rock a Lead Generation Campaign in Paid Advertising
Mar 2, 2022 ·
3 minute read
A lead generation campaign is the process of capturing and replicating interest in a service or product to generate potential customers. In this instance, we’re talking about ...
How does Google Ads work? 5 tips that you cannot miss
How does Google Ads work? 5 tips that you cannot miss
Mar 2, 2022 ·
5 minute read
Every day, billions of searches are performed on Google. This huge number of searches perfectly demonstrates the amazing opportunity you have at your fingertips… if you know HOW...
Microsoft Advertising Keyword Automation: Everything You Need To Know
Microsoft Advertising Keyword Automation: Everything You Need To Know
Nov 4, 2021 ·
2 minute read
The Microsoft Advertising Platform is a cloud-based advertising platform that simplifies the process of managing, measuring, and optimizing your digital marketing campaigns in the...
Pros and Cons of match type structures in Google Ads
Pros and Cons of match type structures in Google Ads
Oct 26, 2021 ·
2 minute read
What is match type campaign structure in Google Ads As we saw in our post about keyword match types, Google Ads provides us with a lot of options when it comes to targeting search...
The Ultimate Guide to Audiences in Google Ads
The Ultimate Guide to Audiences in Google Ads
Oct 5, 2021 ·
3 minute read
What are audiences in Google Ads An audience is just one of the ways Google allows us to better target our potential customers when we are running a Google Ads campaign. Audiences...
Full Google Ads Optimization Guide
Full Google Ads Optimization Guide
Sep 23, 2021 ·
4 minute read
There are many different actions you can take to optimize your Google Ads account, but at OrbitalAds we have identified, after years of experience managing campaigns, what we...
The most used structures in Google Ads: which one should you choose?
The most used structures in Google Ads: which one should you choose?
Sep 17, 2021 ·
4 minute read
What is campaign structure in Google Ads and why is it so important? Campaign structure is a very important aspect of Google Ads management and optimization. It might be the...
How to Optimize Keywords and Campaigns with Hagakure Structure in Google Ads
How to Optimize Keywords and Campaigns with Hagakure Structure in Google Ads
Jun 24, 2021 ·
3 minute read
Choosing and setting up the right Google Ads account structure for your needs and business type is the first step in your journey towards PPC success.