Topics, FLoC replacement
Topics are Google's new proposal to replace FLoC (Federated Learning of Cohorts) and to finish giving up Cookies as a...
OrbitalAds Blog
Read our articles and tutorials on everything about GoogleAds, the PPC and SEM world. Written by the team at OrbitalAds, the cutting edge NLP & AI tool for scaling up your Google Ads Operations!
Digital Marketing Trends in 2022
Digital Marketing Trends in 2022
Apr 25, 2022 ·
4 minute read
The last year has been a period of great changes, which will undoubtedly influence the trends when it comes to implementing digital marketing strategies in 2022. Changes in ...
How is Geotargeting used in Marketing
How is Geotargeting used in Marketing
Apr 11, 2022 ·
4 minute read
In a globalized world, companies are forced to operate internationally. Moreover, online merchants have to deal with a clientele spread across many different countries, and each...
How to Beat the Competition with these Google Ads Tricks
How to Beat the Competition with these Google Ads Tricks
Apr 6, 2022 ·
6 minute read
The Google AdWords advertising tool allows us to promote our business on the Internet through our keywords. When someone performs a search on Google using one of them, Google...
What Are the Main Reasons for Low Traffic in Google Ads?
What Are the Main Reasons for Low Traffic in Google Ads?
Mar 29, 2022 ·
3 minute read
It's easy to dismiss low traffic as a "Google problem," but not all low traffic is Google's fault. Keywords are the essential element of PPC (pay-per-click) ads, and ad copy comes...
How to do Remarketing in Google Ads?
How to do Remarketing in Google Ads?
Mar 23, 2022 ·
4 minute read
Remarketing consists of creating personalized ad campaigns for those users who have previously visited your website, your e-commerce, or other content. Based on this previous...
How to Scale Up Startups with Paid Advertising
How to Scale Up Startups with Paid Advertising
Mar 9, 2022 ·
3 minute read
Doing business is a different ball game today, where companies mainly focus on the startup but seem to fall short of transitioning to a scale-up. Growing a startup requires more...
How to Manage Keywords in Google Ads
How to Manage Keywords in Google Ads
Feb 23, 2022 ·
3 minute read
Nothing is more important than keywords in the world of pay-per-click (PPC) advertising.
How to Choose a Digital Agency to Help my Business
How to Choose a Digital Agency to Help my Business
Feb 17, 2022 ·
3 minute read
Nowadays, it is very important to find the right digital marketing agency to help your business truly develop.
How to Reduce the Impact of Staff Turnover in Marketing
How to Reduce the Impact of Staff Turnover in Marketing
Feb 15, 2022 ·
3 minute read
Marketing is a service and relationship-oriented industry. Having a talent pool that is continually changing could cause brands to lose faith in an agency. An agency or marketing...