OrbitalAds Blog

How To Build A Successful Google Ads Strategy For A Startup

Google Ads is one of the most powerful marketing tools out there, and it's not just limited to small and medium...

Best Marketing Automation tools for Small and Medium Businesses

Whether you are a small business struggling to manage a marketing strategy or a medium-sized business on the cusp of breaking out, marketing automation aims to simplify the...

How to Accelerate Scalability With Marketing Automation?

Startup scalability is increasingly crucial as entrepreneurs race to build their businesses. A new startup takes longer than an established company to develop, meet customer needs...

All You Need to Know About PPC

Pay-Per-Click (PPC) advertising is a great and incredibly powerful way to acquire new customers. It has become the foundation of many new customer-acquisition strategies because...

5 Mistakes You Need to Avoid in Google Ads Campaigns

Mistakes in Google Ads are just a natural part of the process. The key is to know what you're doing wrong, correct it, and make sure it doesn’t happen again. 

How to Maximize the Control of Your Google Ads Search Campaigns

As a business owner, you want to improve your rankings when people use search engines to look for your service or product. Getting your site at the top of search results with paid...

How To Automate Google Ads

With Google Ads, you have many automation tools at your disposal. The first step is to determine which automation is available for your type of campaign. Once you consider factors...

How to Beat the Competition with these Google Ads Tricks

The Google AdWords advertising tool allows us to promote our business on the Internet through our keywords. When someone performs a search on Google using one of them, Google...

Dealing With Seasonality in Google Ads: OrbitalAds Tips

If you run a business, you know that the demand for your products and services varies throughout the year. It can be hard to know how much to budget because your click-through and...

What Are the Main Reasons for Low Traffic in Google Ads?

It's easy to dismiss low traffic as a "Google problem," but not all low traffic is Google's fault. Keywords are the essential element of PPC (pay-per-click) ads, and ad copy comes...