Best Marketing Automation tools for Small and Medium Businesses
Whether you are a small business struggling to manage a marketing strategy or a medium-sized business on the cusp of...
OrbitalAds Blog
How Has Acquisition of Xandr Changed Microsoft Digital Ad Solutions?
How Has Acquisition of Xandr Changed Microsoft Digital Ad Solutions?
Aug 3, 2022 ·
3 minute read
Microsoft has completed the acquisition of Xandr, a digital advertising technology company. This is one of Microsoft's biggest acquisitions. They aim to strengthen their digital...
Marketing Automation for Small and Medium Business
Marketing Automation for Small and Medium Business
Jul 31, 2022 ·
2 minute read
Marketing automation is ideal for all businesses. But it can be difficult to determine the effectiveness of marketing automation, so we've put together this guide on using...
Dealing With Seasonality in Google Ads: OrbitalAds Tips
Dealing With Seasonality in Google Ads: OrbitalAds Tips
Mar 31, 2022 ·
3 minute read
If you run a business, you know that the demand for your products and services varies throughout the year. It can be hard to know how much to budget because your click-through and...
How To Identify the Best Niche Keywords for Paid Search Campaigns With OrbitalAds
How To Identify the Best Niche Keywords for Paid Search Campaigns With OrbitalAds
Feb 3, 2022 ·
4 minute read
What Are Niche Keywords? Essentially, niche keywords are highly specific long-tail keywords. You use them to make search results more relevant to whoever's conducting the search....
7 Benefits of a Google Ads Search Marketing Campaign for Your Business
7 Benefits of a Google Ads Search Marketing Campaign for Your Business
Jan 31, 2022 ·
4 minute read
Google averages more than 63,000 searches. Per. Second. That's around 2 trillion searches per year—and that number only ever goes in one direction.
Top 5 Marketing Automation Trends of 2022
Top 5 Marketing Automation Trends of 2022
Jan 27, 2022 ·
5 minute read
What Is Marketing Automation? As the tools used in marketing become increasingly sophisticated, the bar gets raised with expectations for ROI (return on investment) and the user...
How to analyze and reach different user search intent queries
How to analyze and reach different user search intent queries
Jan 14, 2022 ·
4 minute read
The main goal of Google is to provide relevant and helpful search results for all users. Proxies like keywords and backlinks increase the probability of a web page satisfying the...
What Can You Automate With Google Ads Rules?
What Can You Automate With Google Ads Rules?
Dec 28, 2022 ·
6 minute read
The global pandemic has changed the way we do business on a large scale and has greatly contributed to the growth of digital marketing. That's not to say that digital marketing...
Best Google Ads Optimization Software and Tools
Best Google Ads Optimization Software and Tools
Dec 16, 2021 ·
4 minute read
Our top 7 Google Ads optimization software: