How to Rock a Lead Generation Campaign in Paid Advertising
A lead generation campaign is the process of capturing and replicating interest in a service or product to generate...
OrbitalAds Blog
Read our articles and tutorials on everything about GoogleAds, the PPC and SEM world. Written by the team at OrbitalAds, the cutting edge NLP & AI tool for scaling up your Google Ads Operations!
How to Manage Keywords in Google Ads
How to Manage Keywords in Google Ads
Feb 23, 2022 ·
3 minute read
Nothing is more important than keywords in the world of pay-per-click (PPC) advertising.
Top 5 Marketing Automation Trends of 2022
Top 5 Marketing Automation Trends of 2022
Jan 27, 2022 ·
5 minute read
What Is Marketing Automation? As the tools used in marketing become increasingly sophisticated, the bar gets raised with expectations for ROI (return on investment) and the user...
What Can You Automate With Google Ads Rules?
What Can You Automate With Google Ads Rules?
Dec 28, 2022 ·
6 minute read
The global pandemic has changed the way we do business on a large scale and has greatly contributed to the growth of digital marketing. That's not to say that digital marketing...
How to avoid duplicate traffic in paid search campaigns
How to avoid duplicate traffic in paid search campaigns
Dec 23, 2021 ·
3 minute read
When managing paid search campaigns, duplicate traffic can be one of the most upsetting problems. It is not fun to bid twice for the exact search term as it causes auto-inflation....
Best Google Ads Optimization Software and Tools
Best Google Ads Optimization Software and Tools
Dec 16, 2021 ·
4 minute read
Our top 7 Google Ads optimization software:
5 Tools to Set up your Marketing Automation Strategy
5 Tools to Set up your Marketing Automation Strategy
Nov 26, 2021 ·
3 minute read
Running a business is not easy, as many people paint it to be. You have to get into the game or ask entrepreneurs, and they will tell you how their journey has been. Frankly,...
Differences between Keyword match types
Differences between Keyword match types
Sep 9, 2021 ·
3 minute read
Keywords help determine what ads are displayed to users that are searching for certain terms. In order to choose which searches you want to trigger your ads, Google Ads lets you ...
How to capture long tail keywords in Google Ads with the best value for your business
How to capture long tail keywords in Google Ads with the best value for your business
Aug 26, 2021 ·
4 minute read
Google Ads is a powerful advertising tool for any business, but it can be difficult to find the right keywords and put together an effective campaign. One of the best ways to ...
What manual work is left with Hagakure structure in Google Ads
What manual work is left with Hagakure structure in Google Ads
Aug 19, 2021 ·
3 minute read
What is the Hagakure structure in Google Ads and why should you use it As we explained in our previous post about it, Hagakure is structured in a way that makes it easy to...