How Has Acquisition of Xandr Changed Microsoft Digital Ad Solutions?
Microsoft has completed the acquisition of Xandr, a digital advertising technology company. This is one of Microsoft's...
OrbitalAds Blog
How to Deal With Landing Page Experience to Increase Quality Score in Google Ads?
How to Deal With Landing Page Experience to Increase Quality Score in Google Ads?
Jul 21, 2022 ·
3 minute read
A landing page experience is the most important factor for every advertiser. Several factors are considered when you want to run ads with Google Ads. Some of them include the...
3 things you need to know to improve your Quality Score
3 things you need to know to improve your Quality Score
Jul 9, 2021 ·
5 minute read
Google Ads is an effective tool to rank highly on Internet searches and thus increase traffic, leads, and sales for your business. To rank highly, your ads need the best exposure...
Is there a key formula for measuring the value of Quality Score?
Is there a key formula for measuring the value of Quality Score?
Feb 11, 2021 ·
4 minute read
Here we are, diving into the second part of our series specially dedicated to Quality Score! In our previous installment, we exposed how important it is to fully understand a...
Unveiling the secrets behind Google Ads Quality Score
Unveiling the secrets behind Google Ads Quality Score
Jan 28, 2021 ·
5 minute read
Quality Score… Maybe two of the most mysterious words in the Search Engine Marketing world.