OrbitalAds
It's no secret that Google Ads local search is a great way to target your ideal customers in a specific geographic location. We see it as a great alternative for businesses that earn a lot of foot traffic but don't have the knowledge to succeed online. With the recent addition of 'Your Business' in search results, Google has made the local search even more powerful. This means you can take advantage of several extra features that come with local listings and increase conversion rates.
Track Your Conversions
Google Tag Manager (GTM) is a great tool for tracking your conversions. It allows you to use the same conversion tracking code on multiple sites and manage it all in one place. This makes it easier to track how many people are converting, which helps you optimize your local search campaign.
GTM lets you track when someone clicks on an ad and then converts on your site within a certain timeframe. You can also create custom events based on specific actions visitors take on your site. This includes signing up for a newsletter or buying something from your store.
You can also use GTM to measure the success of ads that appear in other places besides Google Search, like YouTube videos or Facebook posts. You might want to do this if you're advertising on those platforms.
Pay Attention to Your Targeting
Google Ads local search campaigns are a great way to reach customers when they're looking for something in their neighborhood, but they're not always as effective as they could be. To get the most out of your campaign, you need to pay attention to your targeting.
First of all, make sure you're using keywords that are relevant to your business and the area where you want to attract people from. This will help ensure that only people who are interested in your product or service see your ad.
Next, use location extensions (if available) to show your ads only on mobile devices when people are near a physical location, like a store or office, where they might want to buy something from you. This will help avoid wasting money on people who aren't interested in buying. If someone has visited your website before, this is another way of targeting them specifically without having them click on an ad first!
Finally (and this may seem obvious), make sure that you have enough of a budget set aside for local search campaigns to afford to run them long enough for them to be effective!
Align Offers With Advertising Goals
One of the most important things to remember when optimizing your local ads campaign is to align your offers with your advertising goals.
To ensure that your campaign is optimized for success, it's important to be thoughtful about the offer(s) you promote in each ad group. Some advertisers might choose to run several different offers in one ad group (for example, one ad might promote products from their eCommerce store while another promotes coupons from third parties). That's fine—just make sure that each ad group has a clear focus to be optimized effectively.
Effectively Use Keyword Research Tools
Keyword research tools can play a key role in optimizing your Google ads local search campaigns. Here are some of the most effective tools for finding the best keywords for your ads:
- The Google Keyword Planner: This is one of the most popular keyword research tools used by many advertisers and businesses worldwide. It allows you to run keyword suggestions through different filters, including location and language. You can also see how much competition there is for any given term and its average cost per click (CPC) and average monthly searches.
- Ubersuggest: If you're looking for more obscure search terms that aren't coming up on Google's own suggestions engine, this is a great tool. Just enter your seed word or phrase, and Ubersuggest will spit out hundreds of related terms in seconds.
- SEMrush: SEMrush offers different features that can help improve your digital marketing efforts when it comes down to analyzing keywords for local search campaigns!
Check Out Google Trends
If you're looking to optimize your local search campaigns, then one of the best ways to do so is by checking out Google Trends. This tool allows you to see how search terms are trending over time and what kind of searches are most popular at different locations. It can also help you identify other keywords that might be relevant to your business that aren't currently in your ads.
To get started, head over to trends.google.com and click on "trending searches" on the left side of the screen. You can also search for your keyword and see what trends are related to your keyword. Google will display data about how often people have been searching for this term. If there's an increase in searches over time, then it could indicate that people are interested in learning more about your business or product offerings.
Conclusion
To summarize, following the steps outlined above will help you optimize your local search campaign based on your budget, available ad budget, and return on investment. Google Ads local search campaigns are a great way to reach customers near your business location so make sure you know how to optimize them for the best possible results.
