What Are Paid Search Strategies to Generate Leads?OrbitalAds
Paid search is easily one of the most popular approaches to modern digital advertising, and companies of different sizes are using it to find success. With paid search, businesses gain the ability to place themselves front and centre when their clients are seeking something that they offer or even something similar to it.
More businesses are using these advertisements, which means you need the right strategy to beat out the competition and land your spot. Your spot can easily determine how much attention your ad gets. In this article, we will discuss the benefits of paid search and what strategies you can use to reach your audience.
What is a Paid Search Strategy?
A paid search strategy is the act of using paid search, a key component of digital marketing, to reach your audience and generate leads. You will create an ad and pay when people interact with it. Currently, 65% of small-to-medium businesses are using paid search strategies as a part of their overall marketing strategy. These strategies rely on winning approval from paid platforms and providing valuable campaigns that entice an audience. One simple campaign can lead to a high volume of new and even loyal customers.
Landing a Paid Search Advertisement
Before your business can benefit from paid search advertisements, you need to know how to win your spot. Paid search can be highly competitive depending on your niche and focus. Knowing how to beat out the competition is very important.
Best Practices Include:
- Creating high-quality campaigns
- Having a high-quality website or landing page
- Using effective keywords
- Ensuring accessibility across different devices
- Bidding high on your spot or keyword
The Benefits of Paid Search Advertisements
An effective paid search can easily provide you with many benefits, especially if you are providing high-quality products or services. With paid search advertisements, you can reach your target audience in real-time, making it easy for them to select your brand over the others that are available.
With paid search advertisements, you can set your preferred budget for lead generation. This helpful level of control makes it easy for you to spend exactly what you want. Current projections estimate that companies will spend just under 100 billion U.S. dollars on search advertising in 2022 alone.
Since you can control how much you spend and you can create targeted campaigns that highlight exactly what you want to share, these advertisements are effective for selling new products or services. You can launch a new product, or service, or focus alongside a paid search advertisement for lead generation. You can also use these advertisements to distract customers from your competition, even if they are outranking you organically.
Paid Search Strategies to Know
Any time that you invest in a paid search campaign, you will want to use effective strategies that help you generate more leads and turn those leads into conversions. When you design your paid search campaign, consider the following strategies.
Use Google Ads
Google Ads is a pay-per-click (PPC) service that is designed to help businesses place themselves right in front of their customers when customers search for something similar. When you do a Google search, you will often see ads at the top. Many people choose these ads over top-ranking organic searches, making them a great opportunity. Even better, 35% of users are known to purchase a product or service within the first five days of searching for it online, making it possible to gain a substantial amount of new sales.
In addition to standard ads, Google Ads also supports re-marketing. These campaigns are designed to specifically target people who already know your brand–and you only need 100 audience members to qualify. These campaigns are great for creating loyalty or landing customers that were previously on the fence.
Use Platform Advertisements
Though Google is easily the most popular place to advertise, other platforms offer these services as well. You can create paid search campaigns on most major platforms.
Common Platforms Include:
Conduct Keyword Research
Keyword research is easily one of the most necessary approaches when designing your paid search strategy. You want to target relevant keywords that your audience is interested in and that are relevant to what you offer. You can use research to be there when your audience types in a search you can relate to.
Try Ad Extensions
When you create a campaign, you want to offer as much beneficial information as possible. Give your audience a reason to choose you, and make it easy for them to make the choice. Including relevant business details in your extensions can make your brand an obvious choice.
Your competition might be using paid search, or they might be focusing on establishing an organic rank. Regardless, you can be there when their customers look for them. It is very common to target competitor brand names and features to get an edge over the competition.
Make Effective Bids
Googles Ads are the top way that Google makes money, so bidding can play a very important role. You will be asked to bid on keywords and phrases to land the best advertising spots. Creating a realistic budget that outpaces the competition can be very helpful.
Invest in Google Ads Automation
To get the most out of your Google Ads campaign, you will want to optimize it. An AI automation tool can help you to do it. Choosing to automate your Google Ads strategy can enable you to take a base strategy and bring it to the next level. Since 46% of search clicks from potential customers target the top three paid advertisements, optimizing can offer you a huge boost. With automation, you can save time, improve performance, and increase your visibility with potential customers.
Every company is hard at work designing its own paid search campaigns, and that means that you have to work even harder. Whether that means putting in additional work yourself or partnering with an AI Google Ads automation tool, like OrbitalAds, you can rise to the top and reach your audience. To learn more about how you can beat out the competition, book a demo with us today!