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Google Ads automation is one of the biggest marketing tools available to agencies. By using this tool, agencies can save time and money and even consider more ways to increase conversions. This article will help you understand why agencies should use a Google ads automation tool and how it can help them with their goals.
Why Is Google Ads Important For Agencies?
Google Ads helps marketing agencies find new customers, generate revenue, and expand their reach. It allows agencies to connect with potential customers in different ways. Google Ads also helps agencies grow by drawing attention to relevant content on their website or social media pages.
Finally, Google Ads lets agencies target their audiences based on demographic information such as age or gender. This is especially useful if they're trying to reach a market segment with limited resources.
What Is Google Ads Automation?
Google Ads automation is an advertising system that allows marketing agencies to manage their ads, campaigns, and ad spend in one place. It’s a cloud-based solution that uses machine learning and artificial intelligence to help agencies optimize how their ads are displayed and how much they spend on them.
It provides guidance on what to bid, where to bid and when to bid based on historical data. Google Ads automation aims to help agencies make more informed decisions about their advertising campaign so they can spend their money more wisely.
Why Are Marketing Automation Tools Important?
Digital marketing automation tools are essential because they allow agencies to take advantage of the full spectrum of digital marketing channels. These tools help agencies optimize and measure their marketing campaigns, which allows them to make informed decisions about what works best for them and how they can improve their results.
With the help of Orbital Ads, these tools also provide a way for agencies to increase their ROI on paid media. This is done by allowing them to track how much each campaign is driving sales or leads.
These tools also allow agencies to test new strategies before investing significant resources. For example, if an agency is trying out a new ad campaign, it could use an automated tool to test the effectiveness of different ads on different keywords and with different audiences.
Benefits Of Google Ads Automation Tool
There are many benefits to using a Google Ads automation tool:
Increases Click Rate
The primary benefit of an automation tool is that it increases the ad click rate. When agencies automate their campaigns, those interested in their products and services will click on their ads and be directed to their website.
Targets CPA
The CPA is a cost per action, which is the amount you pay when someone performs an action on your website. It's the price you pay for each click or sale made by a visitor to your site.
When agencies use an automation tool, they can set up campaigns and ad groups, so they only pay for clicks and sales that result from ads in those campaigns and ad groups. This helps them reach more people with less money spent on advertising.
Targets ROAS
ROAS stands for Return on Ad Spend and is a measure of how many times ads are clicked. It's calculated by dividing the number of clicks on an ad by the cost per click. The higher the ROAS, the more effective ads are at getting people to click on them.
An automation tool can help because it can identify the ROAS for campaigns and ads and then use that information to change future ads or campaign structures so that agencies get better returns.
Provides Smart Bidding
This feature allows agencies to bid on keywords with different bids based on how many impressions they have been shown. For example, if a keyword has been shown 1,000 times, but only 200 times during the last week, then it would be considered less competitive, and agencies could lower their bid by 25%.
Eliminates Guesswork
When running ads manually, agencies will have to find out what works best for them and then run those ads in a way that works best for a specific audience. They can't do this without trial and error, but with an automated system, all this work can be done in one big swoop.
Set And Forget
One of the biggest benefits of an automation tool is that agencies can set and forget. They don't have to monitor their ads constantly, so they can focus on other things. This is especially helpful if they're running campaigns on multiple keywords or trying to get extra traffic from one keyword.
What To Keep In Mind When Using Google Ads Automated Bidding?
The number one thing to remember when using automated bidding is that it requires a lot of testing and fine-tuning, which can be time-consuming and expensive. So it's important to ensure that the ad copy and landing page are optimized for the ads being bid on.
Since Google Ads automated bidding is so powerful and flexible, there’re many ways to use it. Agencies can run targeted campaigns or use them on an ad group level. They can also set up rules to only show certain types of ads at certain times of the day or during certain events.
Conclusion
Google Ads is a great way to advertise an agency's efficiency. Google has automated much of the advertising system, making it relatively easy for a new advertiser to be up and running in very little time compared to other marketing channels. However, without a basic understanding of how it works, users will likely waste money on ineffective ads. This article was written to enlighten agencies on how the automated tool performs and how Google Ads can be optimized.
