Google Ads is a great tool to achieve many marketing objectives, from generating brand awareness to actually closing a deal. But no platform is going to magically drive valuable results if you don't take a moment to analyze the outcomes and adjust your strategy.
According to Data Driven, the vast majority of advertisers are either losing money on Google or just breaking even... Given this fact, we've prepared a checklist for you to evaluate the profitability of your Google Ads search campaigns (if you need a little refreshing) or simply stay on track (if you're already rocking at it).
This checklist will help you:
- Establish or reevaluate your budget and ROI
- Monitor your profitability according to your campaigns goals
- Identify key areas where to focus your optimization efforts