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Here you have the Webinar Replay!

How does Google Ads calculate its famous Quality Score metric? What are the key factors used to determine it? Is it possible to aggregate the Quality Score and its components at different levels? How can we analyze it through time?

As a PPC specialist, these are probably only some of the many questions you’ve asked yourself about the well-known and somewhat mysterious metric used by Google Ads to rank your ads.

We’ve decided to set up this webinar to tackle these specific questions which are often raised by industry experts. Throughout this 40 minutes session, we’ll discuss the crucial importance of this metric, we’ll evaluate the validity of existing formulas and reveal some exclusive findings and information our data team uncovered in its thorough analysis specially dedicated to the Quality Score. 

In this webinar you’ll learn more about:

  • the importance of Quality Score for Google Ads campaigns
  • the secrets behind some of the most questioned grey areas surrounding this metric 
  • how assessing its evolution over time can help you take your ad campaigns to the next level



Bill Murphy



Matthew Vaughan

Director of Sales

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